You can now purchase ads in our media Video Network using the auction model. The advantages of video advertising can be combined with the advantages of Real-Time Bidding – you have more flexible management of price and placement settings, and you have the option to start or stop ad delivery at any time.
When purchasing video ads at an auction, geotargeting can be set to the required Russian regions and socio-demographic targeting can be enabled based on audience gender. The minimum bid for one thousand impressions is 100 rubles. Each advertiser chooses the amount that they are prepared to pay for their ad impression.
As an alternative to an auction, packaged placements with a fixed CPM are still available in the Video Network. They reserve the required quantity of traffic. Therefore, the resultant number of impressions does not depend on the size of your bid or competitors' bids. For example, you can select the Web package with a CPM of 400 rubles. This contains various audience selection settings from socio-demographic to Light TV viewers and, if necessary, the ad clip duration can be increased from 30 to 45 seconds.