We now offer Behavioral retargeting + YAN (Yandex Adwertising Network), a new media advertising solution based on retargeting.
Banners with behavioral retargeting can now be displayed on the various YAN partner sites in addition to popular Yandex services. Ads can also now be targeted to specific regions.
By using behavioral targeting in conjunction with the Yandex Adwertising Network, you can display banners to users visiting specific sections of Yandex services and tailor make your offer to suit them. For example, users looking at 4x4s on Yandex.Auto may be more receptive to ads for car loans for Land Cruisers or Touaregs.
You can find more information about the terms and cost of placing banners with behavioral retargeting on the YAN on our site.