More potential buyers
Yandex advertising services show ads for products from marketplaces in Search and on Yandex Advertising Network partner websites. This way, the users who are most likely to buy a product will see it.
Yandex Direct and Yandex Business do this by creating intermediate pages for a store and its products and then bringing the customers there. Anyone looking for a specific item from an ad will land on the product page, and users who are interested in a specific product category will go to the store’s page.
Users can easily go to the marketplace from the intermediate page. This is how a more interested audience is brought to the store.
You can have users skip the intermediate page and be brought directly to the marketplace. However, please note that ads work better with an intermediate page: it helps Yandex Direct and Yandex Business more accurately identify potential buyers.
Advertise a store or individual products
The advertiser decides what to promote: their store, groups of products, or individual items.
As soon as a seller adds their marketplace store link in the advertising dashboard, Yandex Business and Yandex Direct automatically recognize it and load the product feed from there. The seller just needs to mark which products to promote.
Yandex Direct has helpful hints so you can set up your ads in just a few minutes
To launch an ad for a store or products in Yandex Direct, add a link to the store or brand on the marketplace when creating a new campaign. Choose the campaign type with the name of the marketplace or choose a Product campaign. Then set up the ad using the hints.
In Yandex Direct, sellers from online marketplaces can choose an advertising strategy that charges based on the result. To do this, specify the Call to action goal in the settings and set the cost per conversion. You’ll pay only for the result.
Launch ads automatically with Yandex Business
Anyone who wants their advertising to run itself — from setup to optimization — can launch product promotions in Yandex Business.
All you have to do is enter the marketplace link in your account and choose which products to promote. Yandex Business does the rest: creates ads, finds the target audience, and serves them ads.