To simplify setting up first advertising campaigns, we have replaced the three strategies system in our Light interface with a single input field – a sum for the weekly budget.
Now Direct automatically adjusts the number of ad impressions, so that the budget is used to attract the maximum number of visitors to a site or vCard. The system will immediately calculate the approximate number of clicks that you can get, and will suggest the most effective budget.
If you are ready to take the next step
Perhaps you are at the point where you’ve done enough tasks and realize the limitations of the Light interface. As such, this update is a good opportunity to learn about Direct’s Professional interface. It allows you to choose the right bid strategies for various tasks, work with advertising platforms, add images and other useful elements to your ads, get detailed placement statistics, and much more.
If you have any questions, contact our Support Service.