Smart banners help you reach interested users in the Yandex Advertising Network and bring visitors back to your online store to make purchases.
We made it easier to set up smart banners. Attractive ads are created automatically based on your website's content. You don't even have to create and upload a feed to Yandex.Direct.
You can select and set up ads based on a feed or your website's data. Yandex.Direct analyzes your website's content, tracks inventory, and creates ads.
We also made it easier to create creatives. Yandex.Direct now generates creatives for your product ads automatically. You can add your logo or favicon to these ads.
Why smart banners are a good idea
- They attract new visitors to your store's website and retarget current customers.
- Yandex.Direct automatically creates smart banners with suitable product offerings, compelling titles, and ad copy.
- You only pay for the results: for example, the "Purchases" goal or the cost revenue ratio. To do this, enable your preferred conversion strategy.
- After enabling ads with conversion strategies, we'll refund up to 12% of your ad budget with bonuses.
Who smart banners are for
Website-based smart banners are only available for products that users can purchase by adding them to the cart. To ensure that ads are generated correctly, each product must have its own page with a picture, price, and title in the micro markup. However, smart banners are not available for several categories.
To launch a campaign with smart banners based on website content, add your website's URL and specify pages for ads when creating an ad group. You can use all of your website's pages or groups of pages.
Selection rules will help you launch automatic product ads by page groups:
- By price. Use the cost filter. For example, generate ads only for products more expensive than RUB 1000.
- By character sequence. Create ads for product pages with a specific character sequence in the URL. For example, with a specific brand's products.
- By title. Automatically create ads for pages whose titles match a certain character sequence. For example, pages with information about promotions.
Learn more about creating smart banners in Help.
During testing, smart banners based on website content led to more conversions. Smart banners accounted for 55% of conversions at an online store for household goods at a cost-per-action (CPA) 23% below the average. An industrial equipment seller had a conversion rate of 27%, at a CPA 15 times below the average.