Get ready for a new era of profit with the latest integration on the AppLovin MAX platform. If you’re already using other networks through AppLovin but haven’t yet connected to the Yandex Advertising Network, now is the perfect time to boost your app’s revenue with Yandex’s in-app bidding partnership.
Why connect to Yandex Advertising Network?
Reach a new market
Integrating Yandex Advertising Network through AppLovin MAX opens access to an extensive advertiser base, including over 300,000 direct advertisers and numerous DSP partners. As well as a direct gateway to the vast and lucrative Russian-speaking market.
Russia ranks as the 6th largest market for active mobile device users globally, known for its high-LTV users and immense gaming community. By targeting this audience, you can significantly boost your ad performance and revenue.
Simplified bidding process
Say goodbye to the traditional waterfall method and hello to a more streamlined and efficient bidding system, where multiple ad networks compete in real-time for impressions, including the newly added Yandex Advertising Network. This not only simplifies ad management but also leads to faster ad selection and potentially higher earnings.
Seamless payouts and top ad quality
The Yandex Advertising Network ensures monthly payouts in USD or EUR to global partners, with regular and automatic payments. With stringent ad quality control, that prohibits political and illegal advertising.
Why is bidding better for you?
Simply put, bidding is a live auction where the highest bidder wins and their ad is displayed to the user. This fair competition leads to more efficient ad selection and better earnings for your app. Additionally, the winning ads improve engagement rates thanks to advanced algorithms and internal data analysis that help in selecting ads that are more relevant and effective for your users. But that’s not all—you not only gain access to more advertisers but also free up your time, with most of the ad management process automated.
To start benefiting from this integration, simply follow this guide to add Yandex to your AppLovin account.
Already connected to Yandex Ads Network via AppLovin?
Starting April 7, 2025, ads from the Yandex Advertising Network on AppLovin MAX mediation will only be accessible via bidding. Traditional waterfall setups will no longer be supported, and ad delivery through them will cease. To continue monetizing, connect your apps to bidding. Please refer to our integration guide for iOS and Android.
Please note: when creating ad units for bidding, you do not need to specify the CPM floor. Instead, choose the “Maximum revenue” strategy.
