Banner ads are particularly suited for building brand awareness, and will give advertisers improved reach, and enhance ad viewability and recall. They will help you attract a high-quality audience while they’re consuming content, relaxing, or planning their leisure time.
How to launch and evaluate a campaign
It is advised to leverage the full range of banner sizes, including large ones, to get the best results. Make sure to upload all available sizes, including 240×400, 300×250, 300×300, and 300×600. This ensures that your ads look great on all devices and will attract the maximum number of views. Supported formats include JPEG or GIF images, HTML5, and creatives made for display campaigns in Yandex Direct.
You can target ads by user interests, demographic characteristics, and to specific geographic locations, such as the whole of Russia, Moscow, the Moscow Region, or other Russian regions.
And to evaluate effectiveness, use our display ad research. This will show the impact on brand awareness, search interest, website traffic, and sales.
Packages & pricing
Impression packages are available that enable you to select the devices on which users will see the new format. These packages are available either as cross-products with banners shown on all platforms, or exclusively on desktop or mobile.
The placement is offered in the fixCPM format. You can launch Banner in Yandex services if your budget is ₽350,000 (ex VAT) or more, and your CPM is ₽350 or more.
How BAIC drove a 65% increase in search queries with Banner in Yandex services
Automotive brand BAIC recently entered the Russian market, and therefore, enhancing brand awareness and differentiating from competitors are its main marketing goals.
Banner in Yandex services is helping us to diversify our marketing mix, increase digital visibility, and drive interest in our cars. In fact, following the campaign we captured 48% of brand-related search queries and an additional 165% increase in search queries about how to buy a car from the brand.
Ready to get started?
If you’re interested in launching a Banner in Yandex services campaign, visit our homepage, and get in touch!
