Generating ads using Yandex AI
You can now generate ad creatives directly in expert mode. There is a new tool in the Unified Performance Campaigns (UPC) interface that suggests different versions of titles, text, and images generated by the YandexGPT and YandexART AI. You can use them for your Text & Image ads. All you need to do is to provide a link to your site.
How it works
You add a link and AI analyzes the page content and automatically generates up to six versions of ads with a title, text, and image.
You can choose a suitable version, generate new ones, or edit any of the suggested creatives manually to get the most accurate and relevant ads. You can also continue to create titles, texts, and images on your own, as before.
Benefits for experts and advertisers
Using AI-generated ads lets you spend less time working on creatives at the start of a campaign and makes creatives in new and existing campaigns more diverse. This also boosts the effectiveness of ads. The more ads, the greater the reach, including to targeted users who haven't interacted with your ads yet.
Moreover, AI-generated creatives can inspire you to come up with your own versions. Even if you don't use any of the suggested combinations, you can use individual elements or create your own versions based on them.