Fine tune your search with a new filter option when viewing product profiles
Users can now choose what color of a product they want before visiting a store’s page, which means a higher click-to-purchase conversion rate.
How it works
Before selecting a color, the user sees product offerings displayed according to the regular Yandex.Market ranking rules. After selecting a specific filter value, only those product offerings matching the chosen color will be displayed.
Please note: After the user selects a color, the ranking and display rules for products are applied to the selected products, so it is important to manage each product offering’s placement. In order for your products to have the best position in the results, choose the optimal bid adjustments for all product models offered.
For example: If the filter is applied to show only white (“белый” in Russian) products, the ranking rules (by clickability and bid) or display rules (by selected sorting) will be applied only to white products.
Recommendations for filter settings
Use the param element to successfully filter by color. For example, if you want to include yellow as a color filter, it would look like this:желтый. Color data can also be taken automatically from the title of a product offering or its description. Please check that this parameter has been added to your price list.
This new filter can already be used for several categories of goods in Electronics, Household appliances, and other sections. In the future, this filter will be available in all categories with all product profiles.