Ads in Yandex search results now look a little bit different. The first sentence from the ad text or the address of the advertised site is now automatically added to the title of the ad. Inserting the text in this way makes the title more noticeable and helps increase the clickability of ads on average by 2.5-3%.

The system selects from one of two ways to insert text depending on the character count, which cannot be more than 56. Therefore, if the title with the extended text exceeds this limit, then the system will extend the ad title using the site address. If in this case the character count is still too much, the title will not be extended.

The Extended Ad Title option is enabled by default. If necessary, you can turn it off in a campaign's advanced settings, either in the interface or via the API.