A number of changes have been made to the “Loyal client” program, which allows frequent advertisers to change the way they run their campaign without losing their account or any accrued discounts. Advertisers can choose between ad agency, Yandex personal manager or independent management.
Clients now require a discount of 7% or more and to have a campaign on Yandex for at least three months. Irrespective of how the campaign is managed, any changes under the “Loyal client” program must be formalized.
We would like to remind advertisers that changes to the running of the campaign can only be made once every six months.