We have launched audio advertising on Yandex.Music and Yandex.Radio – a new musical service with dozens of themed, customizable radio stations.

Yandex.Radio is created for people who listen to music as background and who don't want to waste time picking songs for their playlists. The service is available both online and as a free mobile application, which also contains ads. Together with Yandex.Music, Yandex.Radio provides access to over 6 million music lovers who are emotionally involved in the listening process and are open to your marketing messages.

Digital Audio: Advertising Format Details

An audio ad is played between tracks on Yandex.Radio and at the end of the playlist on Yandex.Music. The audio ad may be supplemented with a banner and an advertising text. Here’s a video example of this format.

Audio ads on Yandex.Radio and Yandex.Music provide unique high-quality contact with the audience, combining the advantages of online advertising with the traditional benefits of radio advertising:

• Native advertising. Audio ads are seamlessly integrated into the service.
• 100% message audibility. When placing an ad on Yandex.Radio or Music, you don't need to worry about banner “blindness” or advertising noise. Audio ads are played with comfortable time gaps between them and are unskippable.
• Cross-platform capability. The format provides contact with the audience anytime and anywhere – both on the web and in the mobile app.
• A universal format for achieving different goals. Audio ads are suitable for both image and performance campaigns.

For audio ads, various targeting settings based on machine learning technology are available – from specific demographics to custom audience segments. Advertisers can also benefit from detailed campaign statistics and the option to use additional tagged links or TNS tracking pixels to assess a campaign’s performance.

To learn more about audio ads, please visit our site.