How these ads look
An ad in Telegram looks like a regular post in the messenger and is selected based on its relevance and the topic of the channel.
Each ad contains an image or video clip, an "Ad" tag, and a link to information about the advertiser. Additional elements may be added: an age restriction tag, a disclaimer, or extra links.
If you have a Telegram channel and you want to place Yandex Direct ads in it, submit a request. You can find more information about participating in beta testing for Telegram channel owners in our news.
How it works
Pay only for clicks on ads Don’t pay for impressions; pay only for ad clicks during the first 48 hours after its placement. | Reach out to users in the most native and vivid format Add up to 700 characters of text, an image, or a video — the system will create an ad from them that will be indistinguishable from other messages in the feed. |
Reach out to the Telegram audience via Yandex Direct Place ads only for the messenger audience through the Yandex Direct interface and continue to work with users who came to your site all the way down the sales funnel using familiar performance and reach tools. | Don’t worry about labeling Leave everything to us — we automatically attach a link in the ad to the “About the advertiser” page, which contains all the labeling information. |
Clients are already using Telegram ads
Placement in Telegram via Yandex Direct expands the contextual advertising toolbox in the direction of native placement while creating additional opportunities for conversion growth and providing great potential for testing non-standard approaches in advertising. This type of campaign is on the verge of native integrations and context capabilities. Placement in Telegram is comparable to the effectiveness of the Yandex Advertising Network, but requires a more inventive approach to creatives, texts, and messages.
Advertising in Telegram via Yandex Direct provides new opportunities with a familiar and convenient interface. The format increases the potential of contextual advertising and provides motivation to look for a new creative approach to the audience. The tool has already shown its effectiveness and we will continue to work with it.
How to start advertising
The ad launches in the standard Yandex Direct interface. You only need to choose Telegram as an impression location for text and image campaigns, set a weekly budget and the maximum cost per click. Then you can add text and visual elements.
After the campaign starts, placement statistics will appear in the Report Wizard.
You can find more information about setting up a campaign in Help.
If you are interested in participating in a test, please contact your manager.
