If you’re building mobile games, there’s now a new way to earn from your players in Russia. The Yandex Pay SDK makes it easy to accept in-app payments right inside your Android game — no redirects.

Yandex has a full stack of tools for mobile developers: from Yandex Ads’ ad monetization and mediation to user acquisition and analytics. And now, the Yandex ecosystem is expanding with in-app purchases, giving publishers even more ways to grow app revenue.

What’s happening in Russia’s app market

Russian users are spending more time and money in apps. In 2024, Russia ranked in the top 5 markets by mobile game downloads, with users spending an average of 11.5 hours/month playing mobile games.

In-app spending is up, too. Global IAP revenue hit $1.54B per week in 2024, and Russia is seeing the same trend. Analysts say the IAP market in Russia could reach $1.34B in 2025 — that is, if developers can offer local payment options.

That’s where Yandex Pay SDK comes in.

An in-app purchase solution for games with players in Russia

Yandex Pay SDK ensures the acceptance of in-game purchases through payment methods that matter: Russian bank cards and the faster payments system. Together, they power about 98% of all in-app payments in Russia, making other payment options largely irrelevant.

And because over 100 million users already have a Yandex account, most players won’t need to enter payment details at all. It’s quick, familiar, and already integrated into their everyday apps.

Wish Yandex Pay SDK, publishers get:

• Grow your in-app purchase revenue with 100M+ Yandex users
• Up to 85% conversion rate
• Global payouts

A seamless in-app purchase flow

Here’s what app users see:

• A quick payment screen with a seamless flow
• Direct SDK integration — no web views, no manual input
• Stored details auto-filled from their Yandex account

If the user has ever paid through Yandex, the SDK already has everything it needs. They tap once, and the payment goes through. That’s it. It’s fast, familiar, and built to reduce drop-offs.

Works where your app does

Yandex Pay SDK is built for Android games and includes a Unity plug-in. So whether you’re publishing via an alternative store or distributing APKs directly, you can accept in-game purchases from your players in Russia without friction.