We have released a new Yandex home page format – a horizontal expandable banner.
The horizontal expandable banner has emerged to supersede its vertical counterpart and adopts all its best features: a large area and the ability to use flash, video and sophisticated graphics. The new format also allows advertisers to implement the most original creative ideas and is neatly embeddable in Yandex home page design.
Here is an example of what it might look like:
Because of the launch, we are no longer accepting reservations for current vertical formats and, starting from next week, we are planning to display only horizontal creative pieces on the Home Page.
We have posted Technical requirements for preparing promotional materials and placement conditions of the new format.