Lesson 4: Statistics in Adfox
On the Dashboard tab, you can add statistics widgets based on preset and custom reports.
The widgets provide data for short periods: a day, the last three days, and a week. You can easily change how the data is displayed and which metrics are shown on the diagram without refreshing the page.
How to add a widget
You can change the view when you add a widget.
Adfox helps you see if your campaign is on track and if you’ve reached your goals, even if you’ve set restrictions on impressions, clicks, or time.
To obtain the data, go to Campaigns → Commercial and look at the Fact / Plan column.
If your campaign has a general restriction on impressions or clicks, you can view the following metrics:
If there are no restrictions, the campaign’s progress is displayed as a diagram with data on impressions or clicks for the last 7 days:
You can track the following statistics:
- Ad requests
- Banner ad responses: Banners selected for display in Telegram channels.
- Post views (Telegram) tracked by the Yandex Advertising Network’s bot.
- Clicks: The number of clicks on links in advertising posts.
- Impressions: The number of impressions over a period.
You can view statistics in these reports:
- Direct sales in Telegram (by channels).
You can access this report at the account level and view campaign statistics for the selected period grouped by channel. - Direct sales in Telegram.
You can access this report at the campaign and banner levels. It shows statistics for an ad campaign or a banner grouped by day. - Direct sales in Telegram (by campaigns).
You can access this report at the site, section, and placement levels and view relevant statistics grouped by campaign.
To build a report:
- Select a report from the list. You'll see a set of default dimensions and metrics.
- Change filters, dimensions, and metrics if needed.
- Specify the period and click “Create report”.
You can save reports in XLSX or CSV format.
Read more about the types of reports in Adfox Help.
Congratulations on completing the “Getting started with Adfox: Configuring direct placements and ad labeling in Telegram channels” course! We wish you success as you continue to grow with Adfox!