What is Adfox?

Adfox is an ad management platform for site owners (news portals, online stores, and streaming services), mobile app developers, and Telegram channel owners.

With Adfox, you can:

• Manage ad impressions using various monetization models
• Collect detailed statistics
• Analyze campaign performance

Who can benefit from Adfox and what problems it solves

The advantages of using Adfox:

• Unified dashboard for ad management across all ad platforms
• Personalized ad targeting and auction-based ad selection
• A wide range of ad formats
• Advanced campaign analytics with report generation
• API support for campaign and inventory management, including access to detailed statistics
• Granular control over team roles and advertiser access
• Campaign performance forecasting tools

Sales business models supported by Adfox

With Adfox, you can use various monetization options and even combine them to maximize your earnings

• Direct sales

You can place ads of any format directly from a specific advertiser (such as a brand, supplier, or seller) or advertising agencies, and target your impressions to a specific audience.

• Monetization with the Yandex Advertising Network

By integrating the Yandex Advertising Network with Adfox, you gain access to advertising budgets from hundreds of thousands of Yandex advertisers and third-party DSPs integrated within it.

• Monetization with demand platforms

In addition to selling traffic via the Yandex Advertising Network, you can connect external ad networks. This will drive competition for ad impressions and increase your revenue from site monetization.
External monetizers are third-party ad networks used for sites and apps. Be sure to check with your chosen ad networks for the regulations that apply to specific regions.

• Create promo campaigns for your brand

With Adfox, you can advertise your promotions, discounts, special projects, services, and branded products.

You can display your promos in dedicated ad units. If no paid ads win the auction, Adfox allows you to run your own promos.

Technologies for efficient monetization

1. Dynamic monetization

Use dynamic monetization to combine multiple advertising platforms into a single auction, including direct sales, the Yandex Advertising Network, and external ad networks. The highest bid wins the auction.

Here’s how it works:

• The campaign with the highest cost per thousand impressions (CPM, or cost per mille) is selected from qualified campaigns.
• The Yandex Advertising Network also participates in the bidding process. If its CPM bid is higher, it wins the auction and serves the ad.
• The publisher has full control over which campaigns can place bids and compete in the auction.

You can learn more about dynamic monetization in Help.

2. Yandex Mediation

This is a free platform that allows you to display ads from multiple ad networks (demand platforms) in a mobile app. Each ad network provides ads for placement, and Yandex Mediation automatically selects the most profitable option for the publisher.

You can learn more about Yandex Mediation in Help.

These technologies help you maximize your revenue from each ad impression.