Yandex.Metrica: basics
Yandex.Metrica: basics
Key concepts of web analytics. How Yandex.Metrica collects and processes data. How to set up tracking tags.
1.
How can my business benefit from Yandex.Metrica?
Web analytics provide insight into what’s happening on your website. This knowledge puts you in total control of your online business. That’s why any website needs Yandex.Metrica, even if the website is still gaining momentum.
2.
Basic concepts: pageviews, sessions, users
This web analytics intro will take you step-by-step through the data you see in Yandex.Metrica reports. In this lesson, we’ll look at three key terms: pageview, session, and user.
3.
How Yandex.Metrica works
How Yandex.Metrica receives and processes data about sessions and builds reports. Understanding the underlying principles of Yandex.Metrica will give you the confidence to optimize how you use it.
4.
Installing the tag code on your website
To start analyzing your website’s performance, create a Yandex.Metrica tag and embed the tag code on all your website pages. In this lesson, we’ll show you how to do that.
5.
Overview of the interface
Yandex.Metrica gets data about my website users — what can I learn about them in Yandex.Metrica?