Insights
AppMetrica algorithms constantly track your app's key metrics, detect significant changes, and display notifications in the interface. Insights draw your attention to the most important changes and enable you to access relevant reports for deeper analysis in just a single click.
Types of insights
Note. This feature is in open beta. In the future, we'll be adding more insights and improving their visual presentation. If you have any suggestions for this feature, please share them with us. Your feedback is greatly appreciated!
Timespent changes in new app versions
Shows an increase or decrease in the average timespent per user per day taking into account the platform.
- Example
- On September 12, AppMetrica detects that the "Timespent per user" value in the Android 2.1.0 app has spiked above average by 24.2% (599 seconds).
Calculation specifics:
- A version is considered new if it was rolled out to at least 5% of the audience no more than 14 days ago.
- For an app version to be taken into account, it needs to be used by at least 1% of users on the platform over the last 14 days.
- Devices with different versions within the period aren't included in the calculation.
- The exact figures in the notification are current at the time the insight appears.
Changes in the share of paying users
Shows the change in the share of paying users per day. An abnormal change is a statistically significant change, while an insight is a noticeable, but not statistically significant change.
- Example
- On October 24, AppMetrica detects that the share of paying users in the app has grown by 2.5%. It also notices a 4% increase in the number of paying users, with no significant changes in the app's overall audience.
How to interpret this data:
- If the share grew and the absolute number didn't change, then the paying audience remained the same and the non-paying audience reduced the use of the app.
- If the share grew along with the audience, this could indicate improvements in the quality of your app's traffic.
Calculation specifics:
- Statistics are counted for the last 21 days.
- For AppMetrica to perform calculations, there must be at least 50 paying users every day.
- The exact figures in the notification are current at the time the insight appears.
How to use this data:
By default, insights are displayed to users with the following roles:
- App owner
- Read/edit
- Read only
If you haven't noticed any notifications, then there were most likely no significant changes detected in your app's metrics or they flattened out over time.