Overview and widgets. AppMetrica

Overview and widgets

Overview is the main AppMetrica workspace with widgets. On the Overview page, brief statistics of your app are available. This information helps quickly track important metrics of your app, such as User Acquisition, Retention, and the share of Crash-free sessions. You can edit your set of widgets in the main workspace and change their order within it. Each widget leads to the corresponding report.

In the workspace, you can change:

Time period.
Granularity of charts on widgets.
Currency for displaying Revenue report widgets.
Sampling settings.

Note.

Changes affect all workspace widgets.

Widgets

You can add widgets to the main workspace to display a report. By default, only some widgets are enabled in the main workspace.

Widgets available for the main workspace include:


Widget	Reports	Topic	Metric — Dimension
Push campaigns sent	Push campaigns	Marketing	Sent — Amount for the period
Push campaigns delivered	Push campaigns	Marketing	Delivered — Amount for the period
Push campaigns opened	Push campaigns	Marketing	Opened — Amount for the period
Clicks The number of clicks on AppMetrica tracking links grouped by partner.	User Acquisition	Marketing	Clicks — Top 5 partners
Installs New installs grouped by partner.	User Acquisition	Marketing	Installations — Top 5 partners
Click-to-install rate The ratio of installations to clicks on tracking links grouped by partner.	User Acquisition	Marketing	Conversion — Top 5 partners
Audience	Audience	Product	Audience — Amount for the period
Timespent per user The ratio of the total duration of sessions to the number of users. Learn more about session tracking.	Engagement	Product	Timespent per user — Average for the period
Average session length The ratio of the total duration of sessions to the number of sessions. Learn more about session tracking.	Engagement	Product	Average session length — Average for the period
Sessions per user The ratio of the number of sessions to the number of users. Learn more about session tracking.	Engagement	Product	Sessions per user — Average for the period
Funnels	Funnels	Product
Retention The percentage of users who returned to the app on a specific day, week, or month.	Retention	Product	Retention — Values on specific days depending on the duration of the selected period
Rolling Retention The percentage of users who returned to the app on a specific day, week, or month, assuming they could have potentially returned during the preceding time period.	Retention	Product	Rolling Retention — Values on specific days depending on the duration of the selected period
Retention Dynamics The chart shows the change in Retention of specific days (1, 3, 7, and so on) over time.	Retention	Product	Retention Dynamics — Values on specific days depending on the duration of the selected period
Ecom purchases Number of “Purchase” E-commerce events.	Purchase analysis	Monetization	Purchases — Amount for the period
Ecom Purchases per user The ratio of the number of “Purchase” E-commerce events to the number of users who performed this event.	Purchase analysis	Monetization	Purchases per user — Average for the period
Ecom Paying users Number of users with the “Purchase” E-commerce event.	Purchase analysis	Monetization	Paying users — Amount for the period
Ecom Revenue Total revenue from “Purchase” E-commerce events. Learn more about converting currencies.	Purchase analysis	Monetization	Revenue — Amount for the period
In-app Paying users The number of users who made an in-app purchase.	Revenue	Monetization	Paying users — Amount for the period
In-app purchases The number of in-app purchases.	Revenue	Monetization	Purchases — Amount for the period
In-app Purchases per user The ratio of the number of in-app purchases to the number of users who made an in-app purchase.	Revenue	Monetization	Purchases per user — Average for the period
In-app Revenue The total revenue from in-app purchases. Learn more about converting currencies.	Revenue	Monetization	Revenue — Amount for the period
In-app ARPU Revenue from in-аpp purchases per user. It is calculated as the ratio of the total app revenue to the number of users per day, week, or month. Learn more about converting currencies.	Revenue	Monetization	ARPU — Average for the period
In-app ARPPU Revenue from in-аpp purchases per paying user. It is calculated as the ratio of the total app revenue to the number of paying users per day, week, or month. Learn more about converting currencies.	Revenue	Monetization	ARPPU — Average for the period
In-app AOV Average revenue from one in-app purchase. Learn more about converting currencies.	Revenue	Monetization	AOV — Average for the period
App versions		Technical reports	App versions — Top 5
Operating systems		Technical reports	Operating systems — Top 5
Device models		Technical reports	Device models — Top 5
Android errors and users with errors	Errors	Crashes and errors	Errors and users with errors — Sessions and users
iOS errors and users with errors	Errors	Crashes and errors	Errors and users with errors — Sessions and users


Widget	Reports	Topic	Metric — Dimension
Push campaigns sent	Push campaigns	Marketing	Sent — Amount for the period
Push campaigns delivered	Push campaigns	Marketing	Delivered — Amount for the period
Push campaigns opened	Push campaigns	Marketing	Opened — Amount for the period
Clicks The number of clicks on AppMetrica tracking links grouped by partner.	User Acquisition	Marketing	Clicks — Top 5 partners
Installs New installs grouped by partner.	User Acquisition	Marketing	Installations — Top 5 partners
Click-to-install rate The ratio of installations to clicks on tracking links grouped by partner.	User Acquisition	Marketing	Conversion — Top 5 partners
Audience	Audience	Product	Audience — Amount for the period
Timespent per user The ratio of the total duration of sessions to the number of users. Learn more about session tracking.	Engagement	Product	Timespent per user — Average for the period
Average session length The ratio of the total duration of sessions to the number of sessions. Learn more about session tracking.	Engagement	Product	Average session length — Average for the period
Sessions per user The ratio of the number of sessions to the number of users. Learn more about session tracking.	Engagement	Product	Sessions per user — Average for the period
Funnels	Funnels	Product
Retention The percentage of users who returned to the app on a specific day, week, or month.	Retention	Product	Retention — Values on specific days depending on the duration of the selected period
Rolling Retention The percentage of users who returned to the app on a specific day, week, or month, assuming they could have potentially returned during the preceding time period.	Retention	Product	Rolling Retention — Values on specific days depending on the duration of the selected period
Retention Dynamics The chart shows the change in Retention of specific days (1, 3, 7, and so on) over time.	Retention	Product	Retention Dynamics — Values on specific days depending on the duration of the selected period
Ecom purchases Number of “Purchase” E-commerce events.	Purchase analysis	Monetization	Purchases — Amount for the period
Ecom Purchases per user The ratio of the number of “Purchase” E-commerce events to the number of users who performed this event.	Purchase analysis	Monetization	Purchases per user — Average for the period
Ecom Paying users Number of users with the “Purchase” E-commerce event.	Purchase analysis	Monetization	Paying users — Amount for the period
Ecom Revenue Total revenue from “Purchase” E-commerce events. Learn more about converting currencies.	Purchase analysis	Monetization	Revenue — Amount for the period
In-app Paying users The number of users who made an in-app purchase.	Revenue	Monetization	Paying users — Amount for the period
In-app purchases The number of in-app purchases.	Revenue	Monetization	Purchases — Amount for the period
In-app Purchases per user The ratio of the number of in-app purchases to the number of users who made an in-app purchase.	Revenue	Monetization	Purchases per user — Average for the period
In-app Revenue The total revenue from in-app purchases. Learn more about converting currencies.	Revenue	Monetization	Revenue — Amount for the period
In-app ARPU Revenue from in-аpp purchases per user. It is calculated as the ratio of the total app revenue to the number of users per day, week, or month. Learn more about converting currencies.	Revenue	Monetization	ARPU — Average for the period
In-app ARPPU Revenue from in-аpp purchases per paying user. It is calculated as the ratio of the total app revenue to the number of paying users per day, week, or month. Learn more about converting currencies.	Revenue	Monetization	ARPPU — Average for the period
In-app AOV Average revenue from one in-app purchase. Learn more about converting currencies.	Revenue	Monetization	AOV — Average for the period
App versions		Technical reports	App versions — Top 5
Operating systems		Technical reports	Operating systems — Top 5
Device models		Technical reports	Device models — Top 5
Android errors and users with errors	Errors	Crashes and errors	Errors and users with errors — Sessions and users
iOS errors and users with errors	Errors	Crashes and errors	Errors and users with errors — Sessions and users

Access rights

Users with “Read only” access can view the main Overview workspace but can't edit it.

Users with “Read/edit” access can edit the main Overview workspace.

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