User Acquisition

The User Acquisition report displays statistics on app install sources. In the report, you can select specific users by using segmentation.

Report period

The User Acquisition report works with user cohorts: when you select the report period it displays installations of this period, but all metrics of the specified user cohort are displayed since the app installed (not only in the specified period).

To set the report period, use the drop-down element . The selected time interval can be grouped by hours, days, weeks, or months.

Dimensions and metrics

The report contains metrics grouped into groupings.

To set up groupings and metrics:

Click the button.
In the window that opens, add the groupings and metrics to base the report on.
Configure the order of metrics and groupings.

The order of metrics determines the order of columns, the order of groupings determines the nesting of rows in the table.

The list of available groupings and metrics:


Groupings	Metrics
Sources Partners Trackers Tracker parameters Reattribution. Possible groupings: New installs, Reattribution installs and Undefined. Attribution type Audience Operating system OS version Gender Age Geography Continent Country District Region area City City size	Key metrics Clicks Installs Click-to-install conversion rate Deeplinks Impressions CTIT CTR IPM Impression-to-install conversion rate Usage Sessions Loyal users Retention Events metrics Number of events Number of users with the event Events per user Event conversion Note. Event metrics can be counted for multiple events at once. For example, to calculate the conversion rate for multiple events with the same purpose, click on the metric Event conversion, select the events you want and click Apply. In-App Revenue Purchases In-App Revenue Average order Paying users Purchases per user In-App ARPU In-App ARPPU % of paying users Invalid revenue Users with invalid revenue Revenue Ad Revenue Ad Revenue events Ad Revenue Ad ARPU eCPM Users with Ad Revenue Ad Revenue events per user Sessions with Ad Revenue Ad Revenue events per session % of users with Ad Revenue Total Revenue Total Revenue Total APRU


Groupings	Metrics
Sources Partners Trackers Tracker parameters Reattribution. Possible groupings: New installs, Reattribution installs and Undefined. Attribution type Audience Operating system OS version Gender Age Geography Continent Country District Region area City City size	Key metrics Clicks Installs Click-to-install conversion rate Deeplinks Impressions CTIT CTR IPM Impression-to-install conversion rate Usage Sessions Loyal users Retention Events metrics Number of events Number of users with the event Events per user Event conversion Note. Event metrics can be counted for multiple events at once. For example, to calculate the conversion rate for multiple events with the same purpose, click on the metric Event conversion, select the events you want and click Apply. In-App Revenue Purchases In-App Revenue Average order Paying users Purchases per user In-App ARPU In-App ARPPU % of paying users Invalid revenue Users with invalid revenue Revenue Ad Revenue Ad Revenue events Ad Revenue Ad ARPU eCPM Users with Ad Revenue Ad Revenue events per user Sessions with Ad Revenue Ad Revenue events per session % of users with Ad Revenue Total Revenue Total Revenue Total APRU

Data export

You can export data by choosing an item from the Export dropdown list above the chart. The data is exported based on the selected report settings: segmentation, grouping, and time period.

The dropdown list contains the following elements:

Export as CSV — Exports the data from the table in the CSV format.
Chart as PNG — Exports the chart image in the PNG format.
Chart as CSV — Exports the data from the chart in the CSV format.

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