Brand Lift
The main goal of display advertising is to promote your brand in order to increase brand awareness and loyalty. This is why it's important to discover the impact of your ads on users' brand perception.
Brand Lift analysis allows you to evaluate:
- How the number of users aware of your brand grew.
- Whether the audience remembered your ad or slogan.
- How users' willingness to purchase your product changed.
Brand Lift survey is available for:
- Fixed CPM campaigns with a video or banner on the Yandex Home page. As well as for banners on Yandex services if the option is available in the interface.
You can survey multiple campaigns to evaluate the combined effect of your ads.
Attention.
Mandatory criteria for Brand Lift analysis:
- Minimum audience coverage is 2 million users.
- The minimum budget for the entire placement period is RUB 1,500,000 without VAT (see values for other currencies).
- Daily budget is at least RUB 70,000 without VAT (values for other currencies).
All the criteria must be met simultaneously.
