Brand Lift
Brand Lift is an evaluation system for advertising campaigns that helps you track changes in brand perception over the course of one or more campaigns. Using this data, you can adjust your advertising strategy.
The Brand Lift survey is available for new display campaigns with banners, videos (including non-skippable videos), video banners, and fixed CPM campaigns.
You can combine multiple campaigns per survey to evaluate the cumulative effect of your placement. When creating a survey, make sure to include elements of visual identity, such as your brand logo, alongside the brand name in text format. If your brand doesn't have a logo, use its styled brand name.
Note
Surveys for Connected TV ads are currently in beta testing. Survey results depend on the amount of collected data and are influenced by certain features of cross-device merging.
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|
Currency |
Total campaign budget for the placement period (without VAT) |
|
RUB |
1,000,000 |
|
KZT |
1,500,000 |
|
BYN |
8500 |
|
CHF |
12,000 |
|
EUR |
7000 |
|
USD |
7000 |
|
TRY |
180,000 |
|
Currency |
Minimum budget for Brand Lift analysis (amount per day, excluding VAT) |
|
RUB |
70,000 |
|
KZT |
107,000 |
|
BYN |
584 |
|
CHF |
870 |
|
EUR |
490 |
|
USD |
490 |
|
TRY |
12,835 |