Brand Lift and Brand Lift with Top of Mind
Brand Lift is an evaluation system for advertising campaigns that helps you track changes in brand perception over the course of one or more campaigns. Using this data, you can adjust your advertising strategy.
Alert
On January 12, 2026, we updated the conditions for running Brand Lift surveys. Learn more
The Brand Lift survey is available for new display campaigns with banners, videos (including non-skippable videos), video banners, and fixed CPM campaigns.
You can combine multiple campaigns per survey to evaluate the cumulative effect of your placement. When creating a survey, make sure to include elements of visual identity, such as your brand logo, alongside the brand name in text format. If your brand doesn't have a logo, use its styled brand name.
Note
Surveys for Connected TV ads are currently in beta testing. Survey results depend on the amount of collected data and are influenced by certain features of cross-device merging.
Top of Mind is an additional open-ended question in Brand Lift surveys that allows you to assess unaided brand or advertising awareness. It measures the share of consumers who name your brand first when mentioning a product or service category.
Two metrics are considered within a single Top of Mind question:
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Top of Mind: The first unaided brand mention.
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Total Spontaneous: All unaided brand mentions.
The advanced Brand Lift with Top of Mind survey is available for new display campaigns with banners, videos (including non-skippable videos), video banners, and fixed CPM campaigns.
You can combine multiple campaigns per survey to evaluate the cumulative effect of your placement.
Have questions?
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|
Currency |
Total campaign budget for the placement period (without VAT) |
|
RUB |
2,000,000 |
|
CHF |
20,500 |
|
EUR |
22,500 |
|
USD |
25,000 |
|
TRY |
1,050,000 |
|
BYN |
8500 |
|
KZT |
1,500,000 |
|
UZS |
12,000,000 |
|
Currency |
Minimum budget for Brand Lift analysis (amount per day, excluding VAT) |
|
RUB |
140,000 |
|
CHF |
1450 |
|
EUR |
1600 |
|
USD |
1800 |
|
TRY |
75,000 |
|
BYN |
600 |
|
KZT |
107,000 |
|
UZS |
850,000 |