Display banners
Display advertising - banner advertising where you pay for impressions to establish your brand in the eyes of consumers.
Benefits of display ads in Yandex Direct
Reach your target audience
You have the flexibility to narrowly target your banners to users based on key characteristics (interests, income, gender, and age). You can even target users who interacted with your site previously or visited certain sections of it.
You can also serve banners based on keywords.
Easy banner creation
Build banners from scratch in the Ad Builder. You can do this automatically (based on your site content), or upload your own creatives in HTML5, GIF, PNG, or JPEG format.
You only pay for actual impressions
Yandex uses strict viewability criteria: banner impressions count only if at least 50% of the banner area (for banners sized 242x500 or more pixels, at least 30% of the area) remains continuously in the visible part of the screen for at least two seconds.
Yandex applies multi-stage filters to eliminate fraudulent and erroneous impressions and clicks.
Cross-communication scenarios
You can gather a segment of users who have seen your display bannerand continue interacting with them through contextual advertising or other channels.
Questions?
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