Launch ads in Yandex Direct

We recommend that you start promoting your games by launching ads in Yandex Direct. To set up an ad campaign, study the training materials and Yandex Direct Help.

When you create a campaign, go to the settings and prohibit serving ads on Yandex Games. This prevents you from attracting old users of the platform, for whom you don't receive any revenue. To do this:

1. Open Yandex Direct.

2. Go to Campaigns.

3. To the left of the campaign, click → Edit.

4. Click Advanced settings → Sites where impressions are blocked.

5. Click Add and list the sites:

   com.yandex.games, context_dsp.yandex.ru, game.yandex.com, game.yandex.ru, games.yandex.com, games.yandex.com.tr, games.yandex.ru, m.games.yandex.com, m.games.yandex.ru, ru.yandex.games, s3.yandex.net
   

6. Click Done and then Save at the bottom of the page.