Quick Start
Place your game in the Yandex Games catalog and earn money by following the steps below.
To develop an already published game, go to the Game Operation section.
Game Placement
Step 1. Familiarize with the requirements
To publish the game, it and its materials must meet the requirements.
Common reasons for rejection of publication
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Requirement |
Violation |
Explanation |
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The application interface is not translated into all declared languages, or the interface language does not match the game language. |
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Incorrect setup of ad display. |
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The application contains technical messages or errors, the game hangs or crashes. |
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Mismatch between the application names in the app itself and in draft materials in the same language. |
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The age rating of the application does not match its content. |
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The application has flaws or errors that prevent it from being used properly. |
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Important game interface elements are cropped by the boundaries of the game area. |
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The game fully or partially duplicates another game in the catalog. |
Step 2. Connect the SDK or plugin
Warning
To successfully pass moderation and place the game in the Yandex Games directory, add the SDK code to it.
The SDK helps manage the application, for example, add advertising, enable and disable functions without updating the build.
You can connect the SDK not only through the game code but also using plugins.
Step 3. Register in the Console
To work in the Yandex Games console, you need a developer account. If you don't have one yet, see the detailed instructions for creating an account in the Manage account section.
Tip
On the Account tab, specify your Preferred language for communication so that the moderators know which language to use when contacting you.
After creating your account, you’ll be able to publish your games in the catalog.
Step 4. Upload Your Game
In the developer console, add your game and prepare its Draft:
- Write descriptions;
- Add promotional materials;
- Localize the application to the recommended languages;
- Upload a file archive of your game to the Yandex server.
The draft must meet the platform requirements.
Step 5. Implement Monetization
To earn money from your game, connect internal and external advertisement monetization, in-game purchases:
- Create an account on Yandex Advertising Network (YAN) and accept the terms of the agreement.
- Provide your payout details and current contacts.
- To connect:
- advertising: on the Advertising tab, click the Enable monetization button;
- purchases: send a connection request to games-partners@yandex-team.com.
- Receive payouts once your income reaches the threshold amount.
Read more in the Monetization in Yandex Games section.
Step 6. Undergo Moderation
Before submitting your game for moderation, independently check it for compliance with the platform's requirements. If necessary, refine the application and after that, in the game draft, click the Submit for moderation button.
Moderators will review your app for compliance with the requirements. Moderation usually takes from three to five working days.
Read more about this stage on the page Moderation.
You will see the results of the review in the console: the status of the game draft will change. In case of rejection, a notification with the reasons for the refusal will be sent to the email linked to your Yandex ID.
When the game is approved by moderation, the status of the draft will change to Published. After publication, the game will be featured in the New section for one week and will be recommended to the most suitable audience. Two weeks after, the game’s card in the catalog will display ratings of player engagement and retention. Analyze the ratings of similar games and develop yours.
If you want to publish the game yourself, use the Postpone publication option.
Game Operation
After publishing the game, periodically analyze its metrics and improve the application.
Step 1. Analyze Metrics
First, study the metrics of your game in the developer console(https://games.yandex.com/console). They will help identify the strengths and weaknesses of the app, and later on, analyze the results of A/B tests.
Typically, games with a rating of 80+ and a balanced monetization model (Average revenue per daily active user (ARPDAU) > 2 RUB) generate noticeable revenue.
Step 2. Conduct A/B Testing
To determine the direction in which to develop your game, use the tools in the Yandex Games console(https://games.yandex.com/console) and conduct an experiment. It will show how a small part of users reacts to changes in the game. Each group participating in the testing will have access to their unique version of the game.
Monitor changes in metrics in the report to identify successful changes and improve game performance.
Step 3. Respond to Reviews
Leave official responses to players' reviews and edit the game according to their wishes.
Step 4. Release Updates
Improve the game with regular updates:
- Fix bugs.
- Enhance the quality of existing content, add new content, and conduct events.
- Update the game to reflect changes in platform rules.
You can check out the change log of the platform and follow updates on our YouTube.
Enhance game metrics with updates, and the platform will attract organic traffic to it.
Step 5. Attract Players
To earn more from your game, attract new players. Promote the game if it has a green rating and ARPDAU of no less than 1.5 RUB.