“Yandex.Direct, costs” report
This report contains information about the number and cost of clicks on ads in Yandex.Direct. This data is supplemented with session information (for example, the bounce rate, session depth, and time on site). All the information needed to analyze the performance of an ad campaign can be shown in a single report.
Ways to use this report
The report helps you analyze Yandex.Direct advertising campaigns in different contexts: spending and number of attracted customers.
Conditions for viewing a report
If you don't have access to a tag in Yandex.Metrica, ask the owner of the tag to grant you access, for example, guest access.
If you have access to multiple Yandex.Direct clients' campaigns, the list of these clients' chief representatives will be available in the Yandex.Metrica interface.
Report structure and settings
There are some differences in how data is displayed and calculated:
- Linked to the tag installed on the site that the ad leads to.
- Impressions and clicks
- Available in the report for any tag that you have access to. Data is shown for all campaigns that you have access to in Yandex.Direct.
VAT is included. The price is shown in the currency that is used in the Yandex.Direct account settings.
The CPC may differ depending on whether the account was converted to the payment currency. For instance, if you converted the account to rubles, the CPC is calculated with the discount (if one was awarded before September 1, 2015) and is available in two currencies: rubles and Yandex units.
When selecting one of the currencies, the CPC might be zero if bids in Yandex.Direct were calculated in a different currency during the selected time period.
The report supports some custom settings. For example, segmentation, segment comparison, and goal selection. When creating a goal-based report, the “clicks”, “CPC”, and “average CPC” don't change.
Differences between Yandex.Metrica and Yandex.Direct data
When the First click attribution model is chosen, the report might not show information about clicks and CPC. This happens because the click on an ad was made earlier than the site session, and the date of the click doesn't fall within the report period.
As a result, the session is shown in the report, but the click isn't. We recommend increasing the date range when generating the report.
Questions and answers
- Yandex.Direct campaigns under the login you're using to view the report.
- Campaigns that the login has representative access to in Yandex.Direct.