Questions and answers on moderation

All ads in Yandex Direct undergo moderation to ensure compliance with our advertising and promotional content requirements. You can view the Yandex Direct ad placement rules in Help.

On this page you will find answers to frequently asked questions about moderation.

Moderation period

For advertising and promotional content — such as text, keywords, and links (if any), — moderation typically takes a few hours. If over a hundred ads from a single campaign are sent to moderation all at once, it might take longer to review them. The more ads a campaign contains, the longer it usually takes to moderate. If you would like to reduce the moderation time, we recommend that you divide up your ad materials and send them to moderation in smaller groups.

Moderation of banners for placement a new Yandex Browser tab may take more time than for other ad types.

In some cases an ad may begin being displayed automatically. This means that the ad will start running almost immediately after being created or edited. However, the moderator will additionally check it for compliance with the requirements — if the ad doesn't meet the requirements, it will be rejected. The moderation of such ads usually takes place within about three days.

The moderator's decision will be displayed in your campaign's status in the personal account. If there are problems in the advertising and promotional content, you will also receive a notification by email.

Moderating an updated ad

Until the updated ad passes moderation, Yandex Direct continues showing the old version of your ad (with old keywords, bids, and adjustments). A message that the old ad is being served will appear in the ad tab under the moderation status.

After the moderator has approved the new ad, the updated one will automatically replace the previous version.

If you deactivated the old ad while waiting for moderation, please don't forget to reactivate it after moderation. Once your ad is edited, its statistics will display only the updated text, and the list of keywords in the statistics will include only the updated keywords.

If the new version of the ad does not pass moderation and you have stopped serving ads for the old version of the ad, the ad's status will be shown as The moderator rejected the ad after serving is resumed. The old version of the ad will not be served. Make the necessary changes and send the new version of the ad to moderation.

Questions about moderation results

If your ad didn't pass moderation, try to find the problem yourself, or contact us if necessary.

Select a relevant option:

Clients

For agencies

My ad was rejected

Make sure that your ads meet the moderation rules.

If an error is found, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If an error is not found, contact customer service.

My ad impressions are restricted or forbidden

On the Promotion categories page, go to the relevant section.
Make sure that your ads meet the requirements for the countries where they will be served. If there is an error in the advertising and promotional content, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
Make sure that you have submitted all the required documents to us. A list of required documents and other advertising information will be specified in the section dedicated to the category of your products or services.

Send missing documents
You can find the list of categories of products and services that cannot be promoted on this page. Please make sure that your products/services do not fall into these categories.
If an error is not found, contact customer service.

Send documents or information about the company

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