Prohibited categories of goods and services
Ads for the following goods and services are not permitted:
Gambling, sport forecasts, betting offices that deal with games of chance, and similar organizations.
Explosive devices and materials (besides pyrotechnic products).
Remote sale of goods that are legally not permitted to be sold remotely (for example: jewelry, medicinal products).
Copies of original items (for example, replicas of famous watch brands).
Medical services aimed at terminating pregnancy.
Narcotic and psychotropic substances as well as their precursors.
Weapons. All ads for types of weapons are not permitted, including pneumatic, hunting, antique, gas-operated, and souvenir weaponry.
Sites containing malicious content or resources that exist to extract funds or personal information from the user via fraudulent methods.
Doorway sites that exist solely to attract traffic and don't contain any unique or useful content for the user.
Automated promotion, artificially raising internet-tag values, account sales (with the exception of gaming accounts). We also do not accept ads for businesses that offer to artificially inflate impression numbers.
Advertising aimed at drawing attention to services, programs or mobile apps for ad blocking or replacement of advertising with other content or ads (excluding instances when the ad blocker is an extension of the main object being advertised).
Tobacco products, smoking accessories.
Financial pyramid schemes.
Content related to election campaigning, sites that advertise candidates or political figures and their lobbyists. We also can't accept ads for political opinion polls related to campaigns or referendums, or ads for election result forecasts.
Goods and services whose production or sale is forbidden or restricted by law in the Russian Federation (for example: forged documents, distribution of pornographic material).
Advertising that is associated with tragic events, if such ads are aimed at drawing attention to relevant news or publications (including shocking content).
Ads shown in other countries need to take that country's law into account, in particular:
You cannot serve ads in the Republic of Belarus for the following goods or services: medical services and equipment, biologically-active additives (dietary supplements), breast milk substitutes, alcohol and tobacco products, or ads for studying or working abroad.
More information about goods and services whose advertising is restricted or forbidden can be found in the document Rules for Placing Ads on Yandex. Advertising requirements.