Medicine and pharmaceuticals
Advertising medical products and services is restricted in Yandex Direct. This is due to legal requirements and Yandex policies.
You may advertise:
- Pharmacies and medicine
- Veterinary pharmacies and medicine
- Books, videos, websites on medicine and treatment
- Medical appliances and devices
- Medical services
- Folk medicine, homeopathy
You may not advertise:
- Narcotics and psychotropic substances including their precursors
- Termination of pregnancy, abortion
- Prescription medications and medicines containing psychotropic or narcotic substances
Your ads must meet the legal requirements of the countries where you want to serve them.
Yandex does not display ads related to sensitive subjects, including ads about the treatment of certain severe diseases, dieting, or pregnancy, based on either behavioral targeting or retargeting lists. This is the case even if your ad passed moderation and you set your targeting criteria correctly. Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). If the advertised product or service is classified as "adults only" (including dietary supplements and vitamins for stimulating sexual activity, intimate problems, contraceptives, and other categories), the ad will only be served in search results and on sites with adult content in ad networks.
Other requirements for websites and ads.
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This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:
Have questions?
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