Statistics

To collect data in Yandex.Metrica about how users interact with your Turbo pages, you can use a preset or custom tag, or special URL parameters. You can view statistics for Turbo pages in the Report Wizard.

Yandex.Metrica

For Turbo pages, you can use an automatically created (preset) tag or your own custom tag. At any time, you can replace the preset tag with a custom one and vice versa.

Preset tag

A tag labeled Turbo Pages will automatically appear in your Yandex.Metrica account when you create your first Turbo page. This tag will be used by default in all Turbo pages for your account. You can use it to analyze the effectiveness of your Turbo pages and figure out how to improve them. The tag is only available for viewing.

This tag will be linked to your Yandex.Metrica goals: The complete list of goals is below.

List of preset tag goals
Goal name Goal description
Total clicks on CTA buttons Total number of clicks on all call-to-action button clicks
Header — clicked on menu User clicked on the side menu in the Header section
Header — clicked on button User clicked a button in the Header section
Header — clicked on social media button (Twitter / Facebook / Vkontakte / Viber / Odnoklassniki / WhatsApp / Tumblr / Instagram / Pinterest / YouTube / Telegram) User clicked a social media button in the Header section (Twitter / Facebook / Vkontakte / Viber / Odnoklassniki / WhatsApp / Tumblr / Instagram / Pinterest / YouTube / Telegram)
Sent request form User clicked a button under the request form
Opened thank you page User loaded the thank you page
Clicked on "Go to site" button on thank you page User pressed the button on the thank you page that redirects to the site
Clicked on Back button on thank you page User pressed the Back button on the thank you page to return to the Turbo page
Clicked on contact button Total clicks on all types of contact buttons
Clicked on Call / Email / Facebook / Google+, Odnoklassniki / Telegram / Twitter / Viber / VK / WhatsApp User pressed the “Call” / “Email” / “Facebook” / “Google+”, “Odnoklassniki” / “Telegram” / “Twitter” / “Viber” / “VK” / “WhatsApp” contact button

For more information about goals, read the Yandex.Metrica help.

Custom tag

You can use your own Yandex.Metrica tag. This allows you to configure goals yourself and only assign them to the elements of the Turbo page that you want to track user actions for. We recommend using the main site tag, but you can create a separate tag for the Turbo page. You can use a tag that you have set up guest editing access for.

To select your own tag, click  → Analytics. In the drop-down list, select Custom and enter the appropriate tag.

You can link one or more goals of the user tag to clickable elements of a Turbo page. In the Yandex.Metrica Goals field, enter a comma-separated list of goal IDs. The specified IDs must match the goal IDs in Yandex.Metrica. For the request form and the “Call” type of contact button, you must specify at least one goal. For more information about goals, read the Yandex.Metrica help.

Report Wizard

You can use the Report Wizard to evaluate the results of your Turbo page ads. For example, to see how much lower your bounce rate is on mobile devices, use the Ad number cross section. In Columns, select Bounces. Then add the filter Device type → mobile.

Add parameters to a link

You can add various parameters and tags to the Turbo page link, so that web analytics systems (like Yandex.Metrica) can receive additional information about traffic for this link. On the ad group editing page, click +Add tracking parameters. Parameters will be added to all Turbo page links, including for sitelinks. Learn more about URL parameters.