Reports, surveys and other data

Yandex has been producing analytical reports, surveys and studies on a variety of aspects of the Russian-speaking internet since 2006. To read them in Russian, please visit this page.
This report looks at the internet search behaviour and interests of users in Russian cities and towns of different sizes.
Full text: PDF (0.25 MB)
German automobile and electronics brands most often sought by Russian users on Yandex in 2013 and 2014.
Full text: PDF (0.4 MB)
What Russian web users are looking for when they are searching for something German or in Germany.
Full text: PDF in English, German
This report uses data from Yandex.Metrica, Yandex.News, Yandex.Spravochnik (Business Directory) and Yandex.Catalog, as well as from the Public Opinion Fund, the TNS research group and the Technical Center of Internet. Spring 2013.
Highlights:
  • According to Public Opinion Fund data for autumn 2012, Russia’s monthly internet audience consists of 61.2 million people over 18 years of age – which is more than 52% of the country’s total adult population.
  • For the majority of users, the internet has become a regular part of everyday life. Three-quarters of them (47 million people) use the internet daily.
  • Growth of the internet audience is slowing – from autumn 2011 to autumn 2012 it grew by 12%, compared to 17% in the preceding year.
  • The mobile internet audience grew by 35% in a year. According to TNS as of December 2012, almost 27% of the population in the largest Russian cities went online on their mobile devices.
  • In the past year, the speed of fixed broadband internet access grew noticeably. In the regions – Russia’s territories outside of Moscow and St. Petersburg – tariffs in the 500-600 ruble range afforded speeds 4.4 times faster, reaching 22 Mbps.
Full text: PDF (0.5 MB)
Visualised information about Moscow’s taxi system based on Yandex.Taxi’s figures and facts.
(Study on search behavior of iPad users in Russia, based on data from Yandex Search and Yandex.Metrica, the company’s free web stats tool installed on several million websites)
Highlights:
  • According to Yandex, as of the end of January 2012, more than 700,000 people in Russia – about 1% of all Russian internet users – were using Apple iPad. This number increased six times over the year from January 2011.
  • iPad users frequently use specialized mobile apps. As Yandex’s findings show, however, they also view as many webpages and browse the web as actively as PC users do.
  • iPad owners spend time searching for something online mostly in the evening and during the weekend. On a weekday, they make 57% of their search queries after 7pm. On Saturdays and Sundays, the number of search queries made from the iPad increases 20% compared with a weekday.
  • Compared with the average Yandex user, iPad owners make significantly more search queries about topics related to travel and home. They are also more likely to look for products and services online. As far as entertainment content, mobile app search or social networking is concerned, iPad users revert to specialized apps instead of browsing the web.
Full text: HTML
(Information bulletin based on data from Yandex Search describing search patterns of web users in the ten largest cities of Russia: Khabarovsk, Novosibirsk, Omsk, Ekaterinburg, Samara, Nizhny Novgorod, Rostov-on-Don, Voronezh, Saint Petersburg and Moscow)
Highlights:
  • Web users living in the ten largest cities of Russia are responsible for 45% of all search queries on Yandex. Every day they make 8.7m search sessions that in total last one hundred years;
  • On any given day, a searcher using Yandex Search makes on average 6-7 queries within two or three search sessions. In 55% cases it takes just one search query to find what a user is looking for;
  • Unique queries, those that appear only once per day, are the most numerous of all search queries processed by Yandex. The higher is the number of web users in a city, the lower is the percentage of unique queries;
  • About 7% of search queries on Yandex feature the name of a city. Most frequently, web users ask about the city where they live;
  • Web users in Saint Petersburg, Omsk and Khabarovsk search more than the average Russian user in the evening, while users living in Nizhny Novgorod, Rostov-on-Don and Voronezh search more then average in the morning.
(Survey of traveling preferences of the Yandex Search users)
Highlights:
  • In summer, the daily number of travel-related search queries on Yandex exceeds 1.5m, three times the number compared with last spring;
  • Turkey remains the most popular country in travel-related search queries, with users asking about this country three times more often as about the second most popular country, Bulgaria;
  • Approximately half of all search queries about traveling to Turkey are about hotels.
Full text: PDF, 620 KB or HTML
(update for the regular information bulletin based on data from Yandex Blog Search)
(Information bulletin on development of the internet in Russia’s regions based on data from the Yandex’s Blog Search service, Yandex.News, the public opinion foundation FOM and the regional network information center RU-Center.)
Highlights:
  • In the fall of 2008, Runet’s six months audience exceeded 34 million totaling to 30 % of Russia’s population over 18 years old;
  • Although the gap in internet development between the capitals and the regions has shrunk a little, it is still rather large — the difference rangers from 32% to 600% for various metrics;
  • 33% domains registered in the .RU zone are regional, 13 % up year-on-year;
  • While the most common connection speed in the capitals is about 7000 kbps, there are only three cities in the regions (Ekaterinburg, Krasnoyarsk and Novosibirsk) whose residents can largely afford a 1024 kbps internet access;
  • Among all Russia’s regions, the Urals shows the highest average aggregate of internet development. The South is the least internet-developed region in Russia. The Volga region is the closest to national average;
  • The Northwest had the highest rates of internet development. The Urals had the lowest;
(Information bulletin based on data from the Yandex.News service, September 2008-January 2009)
Highlights:
  • An average online media source releases 16 news items per working day and 4 news items per nonworking day;
  • The amount of “copy-pasted” news – news articles copied unaltered from other media sources – during the past few years has held at 20%;
  • Only 5% of all news was covered by more than 20 publishers;
  • Bloggers are much more reticent with the words than journalists. An average online media report consists of 210 words, while an average blog posting has 101 words;
  • 56% of readers of online mass media are purposefully searching for information on the latest events, while 29% are incidental readers;
(Information bulletin based on Yandex search data)
Highlights:
  • According to Yandex’s estimate, web users currently view search results pages of all search engines in the Russian Internet more than 1.9bn times per month;
  • A typical search query consists of two or three words written in Cyrillic letters;
  • Nouns are most frequently used in search queries. A relatively small 1.5% searches have dirty words in them;
  • 14-15% of all search queries contain various mistakes and typos. Currently, the most common misspelled query is [одноклассники] (classmates) (one с instead of two as in одноклассники);
  • For the first time in years, the rating of the most popular queries on Yandex has changed considerably. The top-10 most popular search queries now includes five queries related to social networks (i.e., vkontakte.ru).
(Information bulletin on development of the Internet in Russia’s regions, fall  2007, based on data from various Yandex services: Blog search, Market, News, the Yandex.Cities project, as well as on information from the FOM foundation, TNS Gallup, RU-Center and the Black Square project.)
Highlights:
  • The number of websites in the Russian Internet increased 66% during 2007. The number of domains registered in the regions was growing slightly slower (57% this year)
  • Moscow and Saint Petersburg are leading in all measures of Internet development and web user activity
  • The Northwestern Federal Region is leading among all seven federal regions in the rate of Internet penetration (31%), with the Far Eastern Federal Region coming next (28%)
  • The Central Federal Region has the largest number of Internet users (after Moscow and Saint Petersburg), which is 17% of all population online in Russia. The regions with the lowest number of web users are the Urals and the Far East (6% and 5% correspondingly)
  • The Urals Federal Region, on average, is twice ahead of other regions in Internet activity
  • The Southern and the Siberian Federal Regions are the closest to Russia’s average in all measures of Internet development
(update for the survey first issued in the fall of 2006)
(Information bulletin based on the Yandex.Money data, the summer of 2007)
Highlights:
  • User activity in online payments more than doubled from June 2006 to June 2007
  • E-money were more often used to pay for services than for goods
  • The largest growth during the year (June 2006 — June 2007) was demonstrated in three segments of the market: information services, hosting, and software
  • Most often users make online payments for cell phone service
(Informational bulletin based on the Yandex.Direct statistics, January 2006 — June 2007)
Highlights:
  • The Russian market for contextual advertising grew by 2—2.5 times during the past two years
  • Number of conversions made from contextual ads to advertisers’ sites showed almost four times increase in 2006
  • Contextual advertising turnover amounted to $110 mln in 2006 (out of $210 mln overall turnover of the Russian Internet advertising in 2006)
  • For the first time in the history of Runet, contextual advertising overtook the display one not only in it’s growth rates, but also in absolute numbers
  • The share of search queries, bought for displaying contextual advertisements, almost doubled in 2006
  • Moscow consumers more than the regional ones were interested in contextual advertising making their conversions to advertisers’ sites more often
(Information bulletin based on the Yandex.Market data, spring 2007)
Highlights:
  • Online shopping market in Russia has increased by 42%.
  • The number of Russian online shops has grown by approximately 47%.
  • The most popular product categories were computers, electronics, photo equipment, cell phones and household appliances.
(Information bulletin based on the Yandex.News data, fall 2006)
Highlights:
  • Approximately 27.000 news stories appear in the Russian Internet on a weekday and some 6.000 on weekends and holidays.
  • The share of “copypaste” news in the Russian Internet is 20% of the total amount of information messages.
  • An average Internet Media Institution creates 18 news stories. The most actively writing institutions provide around 161 news stories per a weekday.
  • The readers of the Russian-language Internet media are mostly interested in news on incidents, sports and culture.
(Information bulletin based on the Yandex Blog Search data, fall 2006)
Highlights:
  • The Russian-language blogs are hosted at 14 major blog-hosting servers with the “Big four” (publishing from 50.000 to 350.000 blogs) including Livejournal.com, Liveinternet.ru, Blogs.mail.ru, Diary.ru.
  • The Russian blogosphere is growing exponentially. In 2006, more than 100 new blogs were created every hour.
  • 60% of Russian bloggers are female, 40% are male.
  • An average Russian blogger is a 21-year old female student from Moscow.

Contacts:

Analytical group of Yandex Marketing department
Natalia Krupenina
+7 495 739-70-00
analyst@yandex-team.ru