Configuring the site display in the search results

A snippet is a brief “summary” of the document. It is shown in the search results under the page header. A snippet is generated automatically. It is based on the part of the page that contains the query words. The snippet can help the user get an idea of the document or even find the needed information without following the link. In some cases a snippet can contain additional information added by the webmaster. This makes the snippet more informative and provides additional details about the site and company.

At the moment, you can add and edit the following snippet information:

  • Sitelinks to site sections (you can only edit automatically identified links).

  • Meta descriptions.

    A snippet is generated based on the page text fragments and the content of the Description meta tag. To influence the way your site is presented in the search results, fill in the meta tag correctly.

  • Site content

    The site owner can inform Yandex about the site content. The site will look more attractive in the search results, and also it will be shown in other Yandex services.

Next

Choose a topic you want to ask about:

Learn about changing the URL letter case, what it can affect, what are the requirements for changes, and what are the terms of information updates, in the URL letter case section.

If you still have questions, specify the topic:

The request is accepted, but there are no changes in the search results.

Changes are displayed in the search results within two weeks after the request is sent. If the URL letter case doesn't change in the search results in two weeks, please let us know:

The request was rejected by mistake
Another question about the URL letter case

Learn more about the address snippet and other ways to display business information in the Yandex services in the Information about the organization section.

If the incorrect address is a part of the page description (not the address snippet), choose the “Site title and description” option from the list, describe the situation in as much detail as possible, and provide screenshots.

Specify your question about the address snippet:

Question about the “Addresses on the map” label.

The “Addresses on the map” label is displayed if the organization has two or more addresses in the same region. When you click the label, you can see the organization addresses on Yandex.Maps. In this case, the snippet doesn't display the address and phone number.

If your organization has one address but the snippet displays the “Addresses on the map” label, check the information in Yandex.Directory. To ask about editing information in Yandex.Directory, use this form.

The address snippet isn't displayed for the site

The address snippet is displayed if the site is in the Top 30 Yandex search results. It uses the organization details published in Yandex.Directory:

  • The main page of the site is specified (for example, http://example.com).
  • The site address is the same as in Yandex.Webmaster – either with or without the www prefix and with the HTTP or HTTPS protocol.
  • The organization's contact information (city, street, house number) is specified fully.

How do I change the phone number or address in the snippet?
To change the contact information in the address snippet, edit the organization card in Yandex.Maps:
  1. Find the organization in Yandex.Maps and click the Edit link.
  2. In the form that opens, enter the correct information about the organization.

The address snippet data is usually updated within a week after you change the organization card.

If you have a question about editing the organization card in Yandex.Directory, use this form.

Other questions about the address snippet

We recommend that you read about forming sitelinks and managing them in the Yandex.Webmaster service.

If you still have questions about sitelinks, fill in the form below:

You can find detailed information about favicon in the Help sections:

If you still have questions, specify the topic:

Favicon for my site isn't displayed

If you followed all the guidelines for favicon placement, it should be indexed and appear in search results within about two weeks.


The site favicon disappeared

The favicon might disappear from search if it wasn't added to the database during the latest update. This is possible if the favicon, site, or host was unavailable during indexing by the special robot.

Also make sure that the favicon is placed correctly. If it is specified correctly, wait for the next update of the favicon database, which takes about two weeks.


The wrong or outdated favicon is displayed in search results

This may happen if:

  • Different site favicons are placed at different URLs. If a site can be accessed at URLs with or without the "www" prefix and over both the HTTPS and HTTP protocols, make sure that the favicon is the same everywhere, or that it is the correct one to index for each of the sites.
  • The site is temporarily unavailable. In this case, the robot might download the hosting favicon from the site's parked page.

If these causes are resolved and you've followed the guidelines for placing the favicon, the changes will appear in search results within two weeks after they are crawled by the robot.


General question about favicon indexing

Yandex supports only examples of partner programs listed in the What data can be sent? section and the markup presented in the Semantic markup section (Schema.org, Open Graph, JSON-LD and microformats).

How often is markup generated?

The markup is formed within two weeks. If Yandex doesn't support any of the markup types on the page or in the error markup, it skips it.

“Cooking recipes” affiliate program

Recipe snippets are generated only for sites related to food and cooking.

Markup for breadcrumbs

As Yandex doesn't support markup for breadcrumbs, errors may appear in the validator. These errors don't affect the markup validation.

Combining the products micro-markup and the “Products and prices” partner program

You should distinguish the micro-markup for products and the Products and prices program. If the site is connected to the “Products and prices” program and has micro-markup, priority is given to the program snippets.

There was no suitable markup
Yandex robot will be able to index the site information even without markup, and it doesn't affect the page display in search. To set the desired page description in the search results, use the Description meta tag.
Error in the structured data validator

For a detailed description of errors, see Structured data validator.


Other questions about the partner program or markup
This feedback form is intended for questions about Yandex partner programs and markup. If you are in doubt whether you should use a particular partner program provided by other services (not Yandex), we can't comment on how it influences your site's state in the search.

To learn more about creating and changing the site title and description, see the Snippet section.

Specify your question:


Read about breadcrumbs and how they are formed.


You can read about search suggestions in the Search Help section.


You can read about automatic correction of search queries in the Search Help section.