You can use the Yandex.Direct API to create applications for managing advertising campaigns, such as automating routine operations, using your own bid management algorithms, downloading statistics, and completing many other tasks.


August 26, 2020  In the Campaigns service in the strategies AVERAGE_CPA_PER_CAMPAIGN and AVERAGE_CPA_PER_FILTER, the parameter AverageCpa (for AVERAGE_CPA_PER_CAMPAIGN) / FilterAverageCpa (for AVERAGE_CPA_PER_FILTER) is mandatory.

July 17, 2020  In the Campaigns service, you can't optimize for all goals in the strategies WB_MAXIMUM_CONVERSION_RATE, AVERAGE_ROI, and AVERAGE_CPA.

July 16, 2020  In the Campaigns service, you can now optimize for all priority goals in the WB_MAXIMUM_CONVERSION_RATE strategy (the GoalId:13 parameter).

Getting started

  1. Review the documentation and examples
  2. Register your application on the Yandex OAuth server and submit a request for API access
  3. Create a test user and test data, and practice in the Sandbox
  4. Follow the announcements in our blog
Tue Sep 15 2020 17:09:23 GMT+0300 (Moscow Standard Time)