Traffic management strategies
To choose a strategy:
- Go to.
- Select the desired unit from the list and click Edit.
Go to the Strategies tab:
The Maximum revenue strategy uses all your available traffic and doesn't require any manual management. The system uses automatic algorithms that help efficiently fill ad placements and maximize the revenue of the platform owner.
The Minimum CPM strategy lets you set a starting price for RTB impressions. To do this, specify the starting price for 1000 impressions in the Minimum CPM floor field. The price must be in rubles, excluding VAT. If the auction bids exceed this floor, the Yandex RTB banners are displayed as normal. If the bids are lower, then your ads — the code for which you provided in the appropriate field — are displayed. Keep in mind that the actual CPM and your income can exceed the floor you specify. You only dictate the minimum price required to access the platform, but there is no maximum bid limit for advertisers.
The Separate CPM strategy lets you limit the number of impressions for Yandex Direct video ads (up to 15 seconds) and display videos (up to 60 seconds). You can set up CPM floors or block any type of ads completely. If no units and no floors are set, the floor is set to zero by default.