Configuring an Instream unit
- General settings
- Traffic management strategies
- Location-based ad serving
- Topic restrictions
- Restrictions for brands
- Deleting a unit
To configure a unit you already created, go to and click 
→ Edit next to the desired video unit.
All changes to unit settings take effect automatically 2 hours after saving them. You don't need to reconfigure video ads on your site.
You can't change the position of the created unit. Create a new unit with a different position and move the old unit to the archive.
General settings
In the General tab, you can change the name of the video unit, its maximum duration, and the maximum number of videos.
Traffic management strategies
You can change the selected impression strategy on the Strategy tab.
Location-based ad serving
You can restrict showing video ads to users from a specific geographic region on the Regions tab.
In the region tree, select one or more regions. Set the CPMV floor in rubles without VAT in the CPMV field. The CPMV floor of a higher-level region is automatically applied to all its nested regions.
To completely prohibit ad impressions in a region, select the region and choose the Disable option.
Topic restrictions
Use the Categories tab to restrict displaying video ads on specific topics.
In the list of topics, select one or more categories and subcategories. Set the CPMV floor in rubles without VAT in the CPMV field. The CPMV floor of a higher-level region is automatically applied to all its nested regions.
To completely prohibit impressions of ads of a certain topic, choose a category and subcategory and select Disable.
If you can't find the topic you're looking for, contact support.
Restrictions for brands
To exclude individual brands from display ads (for example, the brands of your competitors), go to the Brands tab. This setting only works for display ads and video ads provided by the Yandex display ad system or external DSP systems. The brand list is provided by TNS Russia.
To add an advertiser or brand to the list of restrictions, start typing its name in the input field. Select the desired brand from the drop-down list. You can then set the brand's CPM floor (in rubles without VAT) or Block it.
If you can't find the brand you're looking for, contact support.
Deleting a unit
You cannot delete an Instream unit. But you can archive it:
Go to .
Select a unit and click
→ Send to archive. The unit is then moved to the Archive tab.
To restore the archived unit, click Restore.
