Configuring an In-Stream block

  1. General settings
  2. Traffic management strategies
  3. Showing your ads in a video block
  4. Location-based ad serving
  5. Topic restrictions
  6. Restrictions for brands
  7. Deleting a block

To configure a block you already created, go to Ads in videos → Instream units, select the video block, and click Edit.

All changes to block settings take effect automatically 2 hours after saving them. You don't need to reconfigure video ads on your site.

You can't change the position of the created block. Create a new block with a different position and move the old block to the archive.

General settings

On the General tab, you can change the name of the video block, its maximum duration, and the maximum number of videos.

Traffic management strategies

You can change the selected impression strategy on the Strategy tab.

Showing your ads in a video block

By adding your ad code to a video block code, you can display ads from other ad systems in the same ad spot or install a stub in case the auction has no suitable offer to serve. The number of impressions depends on the chosen strategy.

To configure ad serving for your custom ad, on the Strategy tab add the code to the Your custom ad code field. Your ad code should contain a VAST-compatible template that supports Wrapper.

The code snippet for displaying your ad is generated and added to the video block code automatically. Save your changes and reinstall the code on the site.

Location-based ad serving

You can restrict showing video ads to users from a specific geographic region on the Geo settings tab.

In the region tree, select one or more regions. Use the CPM field to set the CPM floor in rubles without VAT. The CPM floor of a higher-level region is automatically applied to all its nested regions.

Topic restrictions

Use the Categories tab to restrict displaying video ads on specific topics.

Select one or more categories in the list of topics. Use the CPM field to set the CPM floor in rubles without VAT. The CPM floor of a higher-level category is automatically applied to its subcategories.

If you can't find the topic you're looking for, contact support.

Restrictions for brands

To exclude individual brands from display ads (for example, the brands of your competitors), go to the Brands tab. This setting only works for display ads and video ads provided by the Yandex display ad system or external DSP systems. The brand list is provided by TNS Russia.

To add an advertiser or brand to the blacklist, start typing their name in the designated field. Select the desired brand from the drop-down list. You can then set the brand's CPM floor (in rubles without VAT) or Block it.

If you can't find the brand you need in the list, contact support.

Deleting a block

You can't delete an In-Stream block. But you can archive it:

  1. Go to Ads in videos → Instream units.

  2. Select a block and click Send to archive. The block is then moved to the Archive tab.

To restore the archived block, click Restore.