Documents and payments

Yandex shares ad placement revenue with Advertising Network participants.

Signing a contractSigning a contract

To become a Yandex Advertising Network partner, you must first sign a contract. The main way to sign a contract is by accepting the Yandex Advertising Network Terms of Offer. See offers for other countries in the table in the Payment of remuneration section.

To do this:

1. Fill out the Yandex Advertising Network partner application and agree to the offer terms. After this, you can log in to the Yandex Advertising Network Partner Interface and add your sites.

2. Add a resource (site, app, or video), and it will automatically be submitted for moderation. For an app, you'll also need to confirm access to it.

3. Create ad units:

   • For sites and video resources, you can create and place ad units only after moderation. To add ad units to your site, use the embed code.
   • For apps, you can create ad units right away, but impressions will start only after moderation is passed and access to the app is confirmed. To add ad units to a mobile app, use the SDK.

4. Enter your payment information.

5. After you enter your payment details and accept the Yandex Advertising Network offer, the contract status in the Documents section will be updated and the acceptance date will be displayed. The contract between Yandex and the partner is then considered signed.

Test periodTest period

Before accepting the Yandex Advertising Network offer, a future partner granted a test period to configure and test the ad code. The test period is granted under the following conditions:

• The balance amount on the partner's account doesn't exceed 10,000 rubles. The limit applies to the revenue amount in rubles, even if the partner selects a different currency for payments or statistics.

  When a partner is paid, the revenue amount is converted to the payment currency at the exchange rate as of the last date of the billing period (the end of the month or the day of contract termination). The statistics will reflect the amount at the exchange rate of the Central Bank of the Russian Federation as of the event (ad impression) date.

• No more than 2 months have passed since the registration data was entered in the application form.

If either of the two above conditions ceases to be true, the test period will end, and ad impressions will be suspended until the offer acceptance is finalized. You'll still be able to submit sites for moderation and create ad units, but ads won't be displayed, and the resource will have the Stopped status.

You can start displaying ads again after you enter payment details and accept the offer. To resume serving ads, go to the site and select Start impressions.

Before filling out payment details and accepting the Yandex Advertising Network offer, a future partner granted a test period to configure and test the ad code. For more information, see Test period.

You can read the text of the Yandex Advertising Network offer and the detailed terms of accepting it under Legal documents.

Payment detailsPayment details

We need your payment details and copies of the required documents in order to transfer remuneration. There are two ways to do this in the Yandex Advertising Network interface:

• Open the dashboard and click Add payment details.

  How it looks in the interface

• Go to Settings → Banking details, enter your information, and click Save.

For more information about the documents we need to transfer your remuneration, see:

Russia Individuals | Legal entities and individual entrepreneurs | Self-employed

Belarus Individuals | Legal entities and individual entrepreneurs

Ukraine Individuals | Legal entities

Other countries Individuals | Legal entities and individual entrepreneurs

Remuneration paymentRemuneration payment

Remuneration is paid once your revenue reaches a certain threshold. This threshold depends on the partnership type and your country of residence. The threshold and term of remuneration payment are defined in the offer.

Country of residence	Type of partnership	Payment method	Payment currency	Payment threshold (without VAT)
Russia Offer	Self-employed	Bank or YooMoney account	Russian rubles	3000 rubles
	Individuals	Bank or YooMoney account	Russian rubles	3000 rubles
	Legal entities and individual entrepreneurs	Bank account	Russian rubles	3000 rubles
Belarus Offer	Individuals	Bank account	US dollars or euros	$150 or €100
	Legal entities and individual entrepreneurs	Bank account	Belarusian rubles	300 Belarusian rubles
Armenia Offer	Legal entities	Bank account	Armenian dram	60,000 AMD
Kazakhstan Offer	Legal entities and individual entrepreneurs	Bank account	Kazakhstani tenge	50,000 ₸
Other countries Offer	Individuals	Bank account	US dollars or euros	$150 or €100
	Legal entities and individual entrepreneurs	Bank account	US dollars or euros	$150 or €100

Remuneration reports are prepared according to the periods in which the payments were made and are available on the Documents tab of the Yandex Advertising Network interface.

How remuneration is calculatedHow remuneration is calculated

You receive remuneration for viewable impressions. An impression is considered viewable if at least 50% of the unit area is in the viewable area of the screen for at least two seconds.

The remuneration amount that a partner receives for one viewable impression is calculated using a complex algorithm that involves machine learning and depends on many factors, such as audience parameters or the ad type. This payment method provides a fair assessment of the cost of impressions on a site, regardless of what the advertiser pays for: impressions (CPM), clicks (CPC), or actions (CPA).

Changing payment methodsChanging payment methods

To change bank details to receive remuneration, go to Settings → Banking details in the Yandex Advertising Network interface, update the information, and click Save. You don't need to change the bank name manually: when the BIC/SWIFT is changed, the name automatically changes in the system.

If you are a Yandex Games partner and need to change your banking details, please contact support.

Taxes and feesTaxes and fees

For individuals who are residents of the Russian Federation: Yandex withholds and pays personal income tax from remuneration (13%) and pays insurance premiums to the state off-budget funds.

In all other cases, taxes and fees are paid by the partners themselves.

This table compares the taxes for individuals, individual entrepreneurs (who use the simplified taxation system and don't have any employees), and those using the professional income tax system for the “self-employed”. Tax rates and other information were last updated on September 2020.

	Self-employed (with an estimated revenue up to 2,400,000 rubles per year)	Individual (with an estimated revenue of up to 300,000 rubles per year)	Individual entrepreneur (with an estimated revenue of over 300,000 rubles per year)
Taxes	Yandex sends remuneration to the partner in full and doesn't withhold any funds for tax purposes. It's on the partner to pay the tax, which is 6% of the monetization income. The tax is calculated automatically in the “Moi Nalog” app, which you can also use to pay the tax.	Yandex acts as a tax agent (p. 1, article 226 of the Tax Code of the Russian Federation). From the partner's remuneration, the company withholds taxes at a rate of 13% (Personal Income Tax) and transfers it to the budget. If the partner's income exceeds 5,000,000 rubles per year, all income exceeding 5,000,000 rubles is taxed at a rate of 15%. In this case, the partner does not need to pay income tax. Taxes also do not need to be declared, since Yandex keeps a record of payments and reports them to the tax authorities (p. 1, article 230 of the Tax Code of the Russian Federation). If necessary, the company provides partners with a 2-NDFL personal income tax form with information detailing the amount of remuneration paid and tax withheld.	The partner must: 1. Keep records of the income received from Yandex (article 346.24 of the Tax Code of the Russian Federation). 2. Calculate and pay taxes quarterly at the rate of 6% of the income received from Yandex (p. 1, article 346.20 of the Tax Code of the Russian Federation). * Other tax rates may apply according to the the relevant laws of individual federal subjects of the Russian Federation. 3. Submit yearly tax returns (sections 2, p. 1, article 346.23 of the Tax Code of the Russian Federation). The partner's tax is reduced by the amount of the insurance premiums paid as a “fixed amount” (all insurance premiums actually accrued within the period of the past year). Before paying your tax totals, make sure to check for updates issued by the Russian Ministry of Finance at the end of the year regarding this issue.
Insurance premiums (to the Pension Fund of Russia and the Mandatory Medical Insurance Fund)	The professional income tax does not require you to pay for any mandatory insurance.	Yandex pays the partner's insurance premiums from their own funds.	The partner must calculate and pay the insurance premiums themselves. If annual revenue is less than 300,000 rubles, then the insurance premiums will total approximately 41,000 rubles. If annual revenue exceeds 300,000 rubles, then an additional 1% of the excess amount is paid. The maximum amount to pay is estimated to be about 260,000 rubles per year (section 1, article 430 of the Tax Code of the Russian Federation).
Additional expenses	None.	None.	Time and financial costs of register, calculating, declaring, and paying taxes and insurance premiums, as well as monitoring changes in tax legislation.
Responsibility	The tax is calculated automatically in the “Moi Nalog” app. Yandex will issue and register receipts for your remuneration with the tax service to calculate the tax by. The partner is wholly responsible for providing accurate information and keeping it up to date in the “Moi Nalog” app and paying the tax.	Yandex is responsible for keeping track of the partner's income records, as well as calculating, declaring, and paying taxes and insurance premiums. If monetizing site traffic is your main source of income, we recommend keeping track of case law regarding penalties for such activities for those registered as individual entrepreneurs (article 116 of the Tax Code of the Russian Federation, article 171 of the Criminal Code of the Russian Federation).	The partner is responsible for registering, keeping track of income records, and declaring and paying taxes and insurance premiums.

Renegotiating the contractRenegotiating the contract

If the type of partnership, payment currency, or other data are changed, you can renegotiate the contract through the Yandex Advertising Network interface. To do this:

1. Contact support with a request to renegotiate the contract via chat. In the request, specify the data for the new agreement — the country of registration and the type of partnership.

2. Wait for your request to be processed: a link to the partner application will appear on the dashboard.

3. Fill out the application and agree to the offer terms.

You will find the new contract in the Documents section. Note that the old contract will be deemed terminated.

Terminating the agreementTerminating the agreement

The contract can be terminated. In that case, impressions on your resources connected to the Yandex Advertising Network will be suspended. As soon as the contract is terminated, you will no longer receive income from ads on your resources.

Contact supportContact support

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