Banners on Yandex services
Funtech
Advertising in Funtech is a packaged placement of display ads (banners) on multiple Yandex sites, including TV Program, Yandex Music, Yandex Afisha, and Kinopoisk. Banners on these ad platforms reach a wide audience with a wide range of interests.
Another notable feature is page branding on Kinopoisk: this is a brand awareness ad format to reach an audience of movie lovers where you pay for an impression package.
- Ad format
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The 100% × 250 banner is placed on the first screen of the TV Program, Yandex Music, Yandex Afisha, and the Kinopoisk home page: such a broad placement and large format ensures that a large number of users will see it.
It's served on mobile devices.
- Ways to work with target audience
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Lets you select users by category: "gender", "gender and age"
Geotargeting for Russian regions
The option to set up geotargeting for federal regions and cities of the Russian Federation
Lets you select an audience with a certain lifestyle: for example, moviegoers and home movie enthusiasts
Targeting for users from the advertiser's customer base. You can expand the reach using segments of a similar audience
Goals and segments in Yandex Metrica
Serving ads to groups of users who already visited the advertiser's site or did certain actions there.
Lets you select users by category: "gender", "gender and age"
Geotargeting for Russian regions
The option to set up geotargeting for federal regions and cities of the Russian Federation
Lets you select an audience with a certain lifestyle: for example, moviegoers and home movie enthusiasts
Targeting for users from the advertiser's customer base. You can expand the reach using segments of a similar audience
Goals and segments in Yandex Metrica
Serving ads to groups of users who already visited the advertiser's site or did certain actions there.
- Advertising requirements
Auto.ru
Auto.ru is a leading portal for car classifieds in the Russian internet segment.
Thousands of motorists visit this site every day to buy or sell cars, find tires and wheels, get information about test drives, and learn the latest market news.
- Ad format
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You can place ads in various formats on the site: from branded pages on Auto.ru to flexibly customizable banners in various formats. Placements are distributed across website sections: passenger cars, commercial vehicles, motorcycles, and others.
Examples of placement: superbanner 100% × 250 , branded banner 1180 × 520, and double snippet 920 × 250.
Examples of placement: banner C1 880 × 90, R1 banners (240 × 400 or 300 × 600) or skyscraper banner (300 × 900), double snippet 880 × 250 or C2 880 × 90, and double snippet 920 × 250.
Examples of placement: superbanner 100% × 250, R1 banners (240 × 400 or 300 × 600) or skyscraper banner (300 × 900), double snippet 920 × 250.
Examples of placement: R1 banners (240 × 400 or 300 × 600) or skyscraper banner (300 × 900), double snippet 920 × 250.
- Advertising requirements
- See Requirements for advertising materials on Auto.ru.
Yandex Travel
Yandex Travel is a service where users can find and purchase airline, train, and bus tickets, and look for hotels.
- Ad format
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Banners available for placement: R1 (300 x 600) and Snippet (100% x 110).
- Advertising requirements.
- See Requirements for advertising materials on Yandex Travel.
Yandex Maps
Yandex Maps is a service that helps users navigate their city. It answers everyday questions for millions of users per month. The main audience of Yandex Maps is men and women of various ages and interests who often move around the city: running errands, going to the movies, theaters, and restaurants, or meeting family and friends.
- Ad format
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Serve ads based on geotargeting and Yandex Audience segments and metrics or select relevant users by their interests and demographic profile.
240 × 400 banners are served on SD and HD screens, and 300 × 600 banners are served only on HD screens.
Example of placement: 300 × 600 banner.
- Advertising requirements
- See Requirements for banners on Yandex Maps.
