Statistics in Display

Attention.

The data in Display can differ from other statistics systems because of different counting methods.

Campaign and line statistics let you analyze various slices of ad-performance indicators, view graphics showing changes in indicators over time, and save data as an Excel spreadsheet.

  1. Campaign statistics
  2. Line statistics

Campaign statistics

To view campaign statistics:
  1. Go to the Ad campaign page.
  2. Click the icon next to the campaign name (this icon is displayed only for campaigns that have served impressions).

Data on the Statistics page covers the entire period of the ad campaign.

Line statistics

To view line statistics:
  1. Go to the ad campaign page.
  2. Select the Lines tab.
  3. Click the button.
  4. In the menu that appears, select a data slice (you can always select a different slice on the Statistics page).

Data on the Statistics page covers the entire line period.