Statistics in Display

Campaign and line statistics let you analyze various slices of ad-performance indicators, view graphics showing changes in indicators over time, and save data as an Excel spreadsheet.

  1. Campaign statistics
  2. Line statistics

Campaign statistics

To view campaign statistics:
  1. Go to the Ad campaign page.
  2. Click next to the campaign name (this icon only displays for campaigns that have served impressions).

Data on the Statistics page covers the entire period of the ad campaign.

Line statistics

To view line statistics:
  1. Go to the ad campaign page.
  2. Select the Lines tab.
  3. Click .
  4. In the menu that appears, select a data slice (you can always select a different slice on the Statistics page).

Data on the Statistics page covers the entire line period.