Slices and indicators

Data slices

You can use various data slices to study indicator statistics.

User-behavior analysis (based on “Crypta” technology) is used to form a whole range of slices such as “Gender”, “Age”, “Income”, “TV viewing”, and Travel.

You can select a data slice in the Create data report field. Slices are only used in XLS files and in tables. The contents of graphs do not change based on the data slices you select.

Types of data slices:
  1. Time:
    • week
    • day
    • hour (hour by hour for a given day)
  2. Geography:
    • country
    • region
    • city
  3. Multimedia block type
  4. Platforms
  5. Banner format
  6. Genre
  7. Demographics
    • gender
    • age
    • income
  8. Lines
  9. Banners
  10. Sections

Indicator statistics

Indicator Standard line Auction line

Impressions

+ +

Impression coverage (the number of unique visitors that saw the banner)

+ +

Average frequency (the number of impressions per visitor)

+ +

Expense (amount of money spent)

+ +

Clicks

+ +
Click coverage (the number of unique visitors that clicked on the banner) + +

CTR

+ +

CTRU (ratio of click coverage to impression coverage)

+ +

CPV (average cost of one complete viewing)

+ (for audio / video) + (for audio / video)

Number of drawings (how many times a line participated in the auction)

+

Average bid (expressed in monetary units per thousand impressions)

+

Average cost (CPM is the actual cost of a thousand impressions, in monetary units)

+

CPC (average cost of one click, in monetary units)

+

Winning bids (number of drawings that result in a win)

+

Share of winnings (percentage of drawings that resulted in a line)

+

Valid impressions (percent of impressions out of the total winning bids that passed the visibility test)

+

Starts

+ (for audio / video) + (for audio / video)

Views 25% of clip

+ (for audio / video) + (for audio / video)

Views 50% of clip

+ (for audio / video) + (for audio / video)

Views 75% of clip

+ (for audio / video) + (for audio / video)

Views 100% of clip

+ (for audio / video) + (for audio / video)

Started rate

+ (for audio / video) + (for audio / video)

Rate of 25% clip views

+ (for audio / video) + (for audio / video)

Rate of 50% clip views

+ (for audio / video) + (for audio / video)

Rate of 75% clip views

+ (for audio / video) + (for audio / video)

Rate of 100% clip views

+ (for audio / video) + (for audio / video)

Without sound

+ (for audio / video) + (for audio / video)

With sound

+ (for audio / video) + (for audio / video)

Full screen

+ (for video) + (for video)