Prohibited categories of goods and services

Ads for the following goods and services are not permitted:

  • Gambling, sports forecasts, betting offices that deal with games of chance, and similar organizations

  • Products containing alcohol

  • Explosive devices and materials (other than pyrotechnic products)

  • Remote sale of goods that cannot be legally sold remotely (for example: jewelry, medicinal products)

  • Imitations of original goods (for example, knockoffs of famous watch brands)

  • Medical abortions

  • Narcotic and psychotropic substances as well as their chemical precursors

  • Weapons (all types, including pneumatic, hunting, antique, gas-operated, and souvenir weaponry)

  • Sites containing malicious content or resources that attempt to gain access to the user's money or personal information

  • Prescription medication

  • Tobacco products, smoking accessories

  • Financial pyramid schemes

  • Goods and services whose production or sale is forbidden or restricted by law in the Russian Federation (for example: forged documents, pornographic material)

Special rules for displaying banners in other countries

For banner ads that are displayed in different countries, additional local restrictions need to be indicated, specifically for:

In Belarus, banner ads for the following products are forbidden: infant formula, tobacco products.

More information about goods and services that can't be advertised or whose advertisement is restricted can be found in the document Regulations for placing advertisements on Yandex. Advertising requirements.