List of supporting documents

Your set of documents may consist of:

  • Copies of authorizing documents (licenses, certificates, etc.) and a letter of guarantee.

  • Only copies of licenses, certificates, etc.

  • Only a letter of guarantee.

The list of required documents for each category of goods and services is presented below. Requirements for guarantee letters and examples of how they should look can be found in the Layout rules for letters of guarantee section.

Note. This list is not exhaustive. For more information on prohibited or restricted ad content, see the Yandex Advertising Requirements.
  1. Medical care
  2. Pharmaceutical services and Pharmacies
  3. Medicinal products
  4. Folk-medicine and Alternative medicine
  5. Dietary supplements
  6. Detective work
  7. Technical inspection services
  8. Products which resemble weapons
  9. Pyrotechnics
  10. Insurance
  11. Lending and banking services
  12. Passenger transport
  13. Other categories

Medical care

If you are advertising a specific medical product, you need to send the following:

  • The registration certificate.

  • A copy of the certificate / declaration of conformity to the advertised medical device.

  • A license to manufacture medical appliances (in cases where the device is manufactured in Russia and the registration certificate indicates that the good is a medical device or appliance).

If a group of products is being advertised, you must provide copies of the registration certificate, other certificates, or licenses (when applicable) for 2-3 items from the group, as well as a letter of guarantee.

Pharmaceutical services and Pharmacies

To place ads for pharmacies, you must send a copy of the pharmaceutical activity license (requisites should be on the site).

Ads for pharmacies that sell medicinal products remotely/online are not accepted. More information can be found in Rules for Placing Ads on Yandex.

Medicinal products

Attention.

Only medicinal products available for sale without a prescription can be advertised.

If you are advertising a specific medicinal product, you need to send copies of the following:

  • The registration certificate.

  • The certificate / declaration of conformity to the advertised medicinal product.

  • The manufacturing license for the medicinal product (if manufactured in Russia).

  • The pharmaceutical license.

If a group of products is being advertised, you must provide copies of the registration certificates and certificates of conformity for a few items from the group, along with a copy of the license to manufacture medicinal substances, and a letter of guarantee.

Folk-medicine and Alternative medicine

In order to advertise folk-medicine services, you must send a copy of your permit to practice folk medicine issued by the executive body of the Russian Federation that deals with public health.

Dietary supplements

To advertise specific dietary supplements, you must send a copy of the product's government registration certificate.

If a group of products is being advertised, you must provide copies of the government registration certificate for 2-3 items from the group, as well as a letter of guarantee.

Detective work

To place ads for detective agencies, you must send a copy of the agency's license to conduct private investigative (detective) work. If an individual entrepreneur is advertising detective services, you must send a copy of their license to conduct private investigative (detective) work as well as the letter of guarantee. The fact that the agency is operated by a individual entrepreneur should be addressed in the letter of guarantee.

Technical inspection services

To advertise vehicle inspection services, you must send a copy of the certificate of accreditation issued by a professional association of insurers.

Products which resemble weapons

To advertise products similar in construction to weapons, you must send copies of certificates confirming that the advertised product is not a weapon, and a letter of guarantee.

Pyrotechnics

To advertise pyrotechnic devices of hazard class I-III, you must send a copy of the certificate of compliance for the advertised product, and a letter of guarantee.

To advertise pyrotechnic device of hazard class IV-V, you must send:

  • A copy of the license (permit) to sell pyrotechnic devices of hazard class IV and V (including the appendix to the license or permit).

  • A copy of the license to produce pyrotechnic devices of hazard class IV and V in accordance with the national standard.

  • A few certificates of compliance for the advertised product.

If a group of products is being advertised, a letter of guarantee is sufficient.

Insurance

To place ads for insurance organizations, you must send a copy of the insurance license (including the appendix).

If you're advertising intermediary insurance services, you do not need to send documents.

If it's not obvious that the ad is for an intermediary service, you must send a copy of the insurance license (including the appendix).

Lending and banking services

To place ads for banks, you must send a copy of the appropriate license (including the appendix).

If you're advertising intermediary banking services, you do not need to send documents.

If it's not clear that the ad is for an intermediary service, you must send a copy of the appropriate license (including the appendix).

Passenger transport

To place ads, you must send a copy of the passenger transport license.

Passenger transport includes the following types of services:

  • Ads for domestic transport by water, as well as transport by sea.

  • Automobile transport that can accommodate more than eight passengers at a time (excluding cases when the transport service is deployed on a by-order basis or employed by a legal entity or private entrepreneur).