What is an auction forecast?
There are three types of auction forecasts:
- Targeting coverage forecast
- Calculates average targeting coverage by week. The calculation factors in all chosen targeting types.
- The Show forecast button appears when you create/edit targeting types for your line:
- Schedule forecast
- Calculates whether a line will be fulfilled during the period indicated in the plan.
- The Show forecast button appears when you create/edit a line:
- Average CPM forecast
- Calculates the average CPM that factors in the indicated parameters for the schedule.