What is Yandex.Display?

How to access the service

Moderation requirements

Supporting documents

Documents by category

Layout rules for letters of guarantee

How to send documents for moderation

How to format a banner

Legal information on banners

Technical mistakes when creating banners

Prohibited categories of goods and services

Lines

Step 2. Add your client (advertiser)

Step 3. Add an ad campaign

Step 4. Add and configure line

Purchase parameters

Place of impression

Yandex.Audience segments

Impression schedule

Step 5. Send line for confirmation

Step 6. Pay for the line

Step 7. Add banner

Statistics

Statistics in Display

Statistics display format

Slices and indicators

Yandex.Metrica statistics

Auction

General questions

Auction forecast

Auction indicators

Does Yandex.Display protect against fake impressions?

How do I launch a banner?

What impressions are considered valid (i.e. they pass the visibility test)?

How can I create several identical banners?

How can I stop banner impressions?

How can I edit a banner?

How do I find out what's happening with my banners?

Why can't I set a schedule for a banner?

What does the banner status mean?

How can I change the line parameters?

How can I rename a line?

How do I know if my line is on schedule?

How can I make sure that my ads are being served?

How is pricing determined with the “Early bird” model?

How can I delete a line?

How can I find out what's going on with my lines?

Can forecasted CPM differ from actual CPM for reservations (using the “Early bird” model)?

Why can't I edit my line when my impression price is fixed?

Why do the approved and actual values sometimes differ?

What does the line status mean?

What is schedule autocontinue?

Frequently asked questions

Frequently asked questions

How can I find out who my main manager at Yandex is?

To find out who your main manager at Yandex is, go to the About section:

Legal documents

Advertising requirements