How can I change the line parameters?

Whether or not parameters can be changed depends on the product group you selected.

  1. Auction line
  2. Lines using the “Early bird” pricing model
  3. Lines with a fixed impression price

Auction line

You can change the majority of parameters for auctioned lines an unlimited number of times.

To edit line parameters, select a line on the ad campaign page and click .

Changes will take effect within a few minutes after you save them.

Lines using the “Early bird” pricing model

There are two situations when you can change line parameters:
When a line has the “In development” status
To change line parameters:
  1. On the ad campaign page, select the appropriate line and click .
  2. In the schedule, cancel the booking (click Save with canceled booking) or delete the schedule itself.
  3. Save your changes.
When a line has the “Flight” status
To change line parameters:
  1. Check the box next to the line on your ad campaign page.
  2. Click Actions → Cancel and delete.
    Attention.

    Fixed-price reservations will be removed.

  3. Send line to development (Actions → Send to development).
  4. Change line parameters and check the cost of the new reservation.
  5. Send line to flight: on the ad campaign page, check the box next to the line, click Actions, and select from the options.

Lines with a fixed impression price

Whether or not parameters can be changed depends on the line status.

Line in development

If a line has still not been sent to flight (i.e. its current status is “In development”), then unlimited changes can be made to its parameters.

To edit line parameters, select a line on the ad campaign page and click .

Line awaiting confirmation

A line can not be edited while an order or reservation is awaiting confirmation.

Line confirmed

If traffic was already reserved for a line (i.e. it has the “Flight” status), then your main manager at Yandex has to confirm any changes to parameters.

To change a line that has reserved traffic:

  1. On the ad campaign page, check the box next to the line and click Actions → Change parameters. The line will be revoked, its status will change to “Changing parameters”, and you can then edit it.
  2. Change line parameters.
  3. Send line to flight: on the ad campaign page, check the box next to the line, click Actions, and select from the options.

Line rejected

If a line was rejected because there was no free traffic (and it has the “Flight rejected” status), then you can return its status to “In development”:
  1. Check the box next to the line on your ad campaign page.
  2. Click Actions → Move to development.
  3. Change line parameters.
  4. Send line to flight: on the ad campaign page, check the box next to the line, click Actions, and select from the options.