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Yandex.Display
 
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Contents
What is Yandex.Display?
Basic concepts
How to access the service
Moderation requirements
Lines
Statistics
Auction
Banners
Lines
FAQs
Feedback
What is Yandex.Display?
Basic concepts
How to access the service
Moderation requirements
Supporting documents
Documents by category
Layout rules for letters of guarantee
How to send documents for moderation
How to format a banner
Legal information on banners
Requirements for formatting the banners on the main page
Full site version
Mobile site version
Technical mistakes when creating banners
Prohibited categories of goods and services
Lines
Step 1. Log in
Step 2. Add your client (advertiser)
Step 3. Add an ad campaign
Step 4. Add and configure line
Product group
Purchase parameters
Place of impression
Banner
Geography
Users
Yandex.Audience segments
Impression schedule
Step 5. Send line for confirmation
Step 6. Pay for the line
Step 7. Add banner
Statistics
Statistics in Display
Statistics display format
Slices and indicators
Yandex.Metrica statistics
Auction
General questions
Auction forecast
Auction indicators
Banners
Does Yandex.Display protect against fake impressions?
How do I launch a banner?
What impressions are considered valid (i.e. they pass the visibility test)?
How can I create several identical banners?
How can I stop banner impressions?
How can I edit a banner?
How do I find out what's happening with my banners?
Why can't I set a schedule for a banner?
What does the banner status mean?
Lines
How do I restart a stopped line?
How can I change the line parameters?
How do I stop a line?
How can I rename a line?
How do I know if my line is on schedule?
How can I make sure that my ads are shown?
How can I delete a line?
How can I find out what's going on with my lines?
How is pricing determined with the “Early bird” model?
Can forecasted CPM differ from actual CPM for reservations (using the “Early bird” model)?
Why can't I edit my line when my impression price is fixed?
Why do the approved and actual values sometimes differ?
What does the line status mean?
What is schedule autocontinue?
FAQs
Feedback
How to access the service

How to access the service

To get access, contact our Customer service department or use an ad agency.

Related information
Can I access Yandex.Display with the username that I use for other Yandex services?
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Basic concepts
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Moderation requirements
Legal documents
Advertising requirements
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Basic concepts
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Moderation requirements
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