Questions about payment
How do I pay for ads?
How much do ads on Yandex.Direct cost?
Advertising on Yandex.Direct incurs payment per click (for contextual ads) or per impression (for display campaigns).
Funds are deducted from your account for every click on your ad or vCard. The minimum cost per click is 0.3 RUB excluding VAT (values for other currencies).
For display campaigns, you pay per thousand impressions. The minimum cost is 5 RUB without VAT (values for other currencies).
You can find information about factors that influence bids and how to set keyword bids manually in the Managing bids section.
To estimate approximate expenses on advertising based on the subject matter of your Yandex.Direct ad, please use the Budget Forecast instrument.
How do I add a new payer?
To add a new payer:
- On the My campaigns page, click Payments and documents.
- Go to the Payers section. In the Create new payer field, select a payer and click Create.
- On the Register payer page, enter the bank account information and click Register.
How do I change payers?
If you want to change payers when you add funds to your shared account, go to the Issue an invoice page and click change payment method or payer to go to the Select account payment method page when you're checking your data.
Select another payer or register a new one and select them.
It is not possible to change the payer after you issue your invoice. If necessary, you can issue a new invoice using the correct information.
How do I change my payment method?
If you want to change payment methods when you add funds to your shared account, go to the Issue an invoice page and click change payment method or payer to go to the Select account payment method page when you're checking your data. Select a payment method.
It is not possible to change your payment method after you issue your invoice. If necessary, you can issue a new invoice using the correct information.
I want to disable my shared account
You can not disable shared accounts. A shared account is set up automatically for new Yandex.Direct users.
If the shared account model does not work for your business because you must get separate invoices and make separate payments for each ad campaign, then we will review your request to create a Yandex.Direct account that is not shared.
To submit a request, create a new Yandex username, but don't use it to sign in to Yandex.Direct or other Yandex commercial services. Then leave a request using the form below.
How do I get a refund?
We will return unspent funds upon receiving an official request from the payer.
All monetary figures in advertisers’ accounts are listed before VAT:
all prices are shown without VAT in the bid management interface (in other words, the prices shown are the auction bids)
bids and budget restrictions in automatic campaign management strategies are also shown without VAT
total remaining funds on an ad campaign’s balance are also displayed without VAT
VAT is added by the seller to the cost of services in accordance with the norms of tax legislation for each country. Total VAT is shown on a separate line in payment documents and documents confirming rendering of services.
Advertisers can view statistics for debited funds (both before and after VAT) in the Yandex.Direct interface. Just select the corresponding setting in the Statistics section.
Transfer money between usernames
It is not possible to transfer money from one username to another. You can get a refund from one username and then use that money to fund a shared account under a different username.
Other questions about payment
In the Payment methods section, you can learn about all available payment methods for Yandex.Direct campaigns.
Should you have any more questions regarding payment, please feel free to ask using the form below.