How to place an ad on Direct
On this page you will find answers to questions that new advertisers ask most frequently.
Your ad will display as soon as Yandex receives the payment. Impressions are launched automatically; this process can take from 5 to 180 minutes (with the average being 40 minutes).
If you don't want your ads to be served immediately, then set your launch date in settings.
Your account is debited for every click on your ad. It depends on the display strategy you chose. When using automatic strategies, the system sets the CPC.
Under manual bid management, the CPC will be no higher than the one that you set in the interface. The higher the bid, the more traffic your ad can get. This means that you will reach more potential customers.