According to the Yandex Direct auction rules, ads are selected for serving based on the bid, click-through rate (CTR), and quality coefficient. The click price calculation factors in the indicators for competing ads. But if several of your ads participate in the selection process, they do not compete with each other for calculating the click price — it only depends on the indicators of the winning ad and the ads of other advertisers.
Terms of non-competition
- Ads belong to the same campaign.
- Ad links lead to the same domain or its mirrors*, even if the ads rare in different campaigns or different accounts in Yandex Direct.
For example, you can simultaneously run a display campaign, text & image ads, and smart banners. If all the ads advertise products on the same website, you will avoid competition between them. The click price will not increase due to the presence of other ads of yours, even if they are targeting the same audience. This makes Yandex Direct a one-stop advertising platform that is both convenient and afforable.
Transitivity also applies to non-competing ads. Example of transitivity: Ad 1 and Ad 2 belong to the same campaign, and links from Ad 2 and Ad 3 lead to the same domain. This means that Ad 1 and Ad 3 won't compete.
How the system determines that links lead to the same domain
If a user clicks on an ad link and is redirected to a different address, the domain is determined from the destination URL. Intermediate URLs are ignored.
Mirrors are websites available at different addresses but having the same content. You can check whether websites are mirrors or combine them into a mirror group using Yandex Webmaster. Learn more about mirrors.
- Aggregator domains
If the landing page is on an aggregator domain (for example,
vk.com), your page address is treated as a domain. For example, ads with links to
- Ads for mobile apps
Ads that advertise mobile apps don't compete if they link to the same app in the same app store. Ads that link to the same app but in different app stores will compete.