Manual bid management

The “Manual bid management” strategy allows you to manually set bids for specific impression criteria. You will get the maximum number of impressions subject to the limits you have set for the bid, display region, and so on. Competition with other advertisers will also be factored in.

Strategy settings

Average daily budget

Average daily campaign spending per calendar week.

The budget is reallocated over the course of the week: your remaining balance from less active days will be spent during more active days. This means that your daily spending may be higher or lower than the the value you set. Any individual day's spending will not exceed the average daily budget amount by more than 30%. Your average daily spending over a week will not exceed the limit you set.

The budget will be distributed across the entire day or time period you entered in the time targeting settings. If the budget you set is not sufficient to serve your ads throughout the whole day, your ads will participate less frequently in the auction. If the specified budget is enough to serve ads all day, you will receive all available traffic.

You can't change your average daily budget more than three times per day. The new limit will apply starting from the next day. In this case, the average spending from Monday through the day of the change can't exceed the previously set limit by more than 30%. For the remaining days of the week, the average expenditure will target the new amount of the average daily budget.

The daily budget runs based on Moscow time (UTC+3), regardless of the time zone chosen for your campaign.

The minimum average daily budget is 300 RUB (see other currencies).

You can change strategies at any time in your campaign settings. If you switch from a manual strategy to an automatic strategy and then back again, the bids you set won't change.